Here's the deal. Neil and I have been traveling and we're slightly behind on the podcast right now.

So we are going to share with you some of the greatest hits. You're going to like these and they're going to be very helpful to you.

And I would encourage you to listen to them all the way through. And these are our top podcast or some of our top interviews. So check them out.

Seth, where do people go wrong with marketing today?

I think people are misunderstanding what marketing is.

It's not hype, it's not hustle, it's not crushing it, it's not elbowing people out of the way.

Marketing is the work of telling a true story that spreads.

It's having a strategy where the wind is at your back.

It's doing work that matters for people who care. If you're doing those things, you're probably

not going wrong. But if you're chasing clicks, if you're chasing short-term interactions,

it's a really hard slog. Earlier you said, where we're talking pre-show, you said marketing and strategy are the same thing.

What do you mean by that?

So people ask me for marketing help now and then.

I don't do any coaching or consulting, but if a friend or a nonprofit needs help,

they don't have a marketing problem. They have a strategy problem.

And strategy is, what is the change we seek to make in the world? And what are the tools we have to make that change happen? How are we going to work with time and games and systems to help people get to where they want to go? If you can answer those questions, marketing is really easy.

If you can't, then you're just chasing around for a slogan. And that's not going to help you.

Got it. And you said in your book that strategy, this is interesting to me because I've always thought

that strategy is a way of thinking and it helps guide to tactics at the end of the day. And it's sort of a map, right? But in the book, you actually say, it's actually not a map.

It's a compass.

So I read that little passage.

It reads like your blogs, and I'm like, we need to go a little deeper on that.

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