In other words, TikTok is performing better in theory from social commerce than all the other social apps, at least when it comes to the United States.

I believe it, but also part of the reason I believe it is because the way they understand social shopping better than the other apps, because they started originally.

They've been doing social shopping for such a long time.

And so they understand what converts well, what tends to get humans to take.

Because sure, you can say the Chinese are different people and sure, we behave differently.

I'm Chinese.

But at the end of the day, human behavior is pretty similar when it comes to still buying stuff online.

And a lot of it's gamified, right?'s the ux stuff to me is gamification so dude totally agree with this uh i also don't

know if some of the other apps are trying to bypass apple's revenue share they could be trying

to do things outside how much i don't don't know, if any, right?

They could actually just be passing all the revenue through Apple.

Maybe not.

But like, for example, I know if I'm not mistaken, I haven't purchased on Instagram

in a while, but they have a direct partnership with Amazon.

So I don't know how that affects the app revenue when you're clicking at Amazon,

bud.

But yeah, it just shows that just because something is not as popular, like TikTok doesn't

have the user base as Instagram, doesn't mean that you should neglect it.

Sometimes one platform may have less users, they may even have less active users, but if

they're much more likely to buy,

who cares?

You can end up making money.

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