Let's be serious, no matter how good you are in marketing, if you don't have any sales,

you're still out of business. I would actually bring a third one in there, marketing sales

or branding. And I think today branding is what people say about you when you're not in the

conversation. And so if you can establish a good brand, it makes conversions, it makes conversations,

it makes marketing far easier.

But if you've got a shitty brand and you're really good at marketing, then all you've been

able to do is amplify a really shitty brand.

So I would say branding comes before everything and now I'll be focusing on the solution of who my target market is and therefore the sales.

The marketing is just amplification.

Welcome to the Home Service Expert where each week Tommy chats with world-class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership to find out what's really behind

their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you. First, I want you to

implement what you learned today.

To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the

interview. So I ask the team to take notes for you. Just text notes, N-O-T-E-S, to 888-526-1299.

That's 888-5-26-1299, and you'll receive a link to download the notes from today's

episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out.

I'll share with you how I attracted and developed a winning team that helped me build a $200 million

company in 22 states.

Just go to elevate and win.com forward slash podcast to get your copy.

Now let's go back into the interview.

All right, guys, welcome back to the home service expert.

...