I think knowing who your buyer is, who your customer is, makes you accountable to them.

Your creative expression is a conversation with that buyer.

I'm a theorizer after the fact. I like to collect a whole bunch of life examples and then

develop my theory from that. I watch shows as though I'm a

director and it's turning me into a better storyteller and a writer. Hi, this is Gay Hendricks and

welcome to our Big Leap podcast. We cover something today from a bunch of different angles that

I think every human being needs to really be part of

a conversation within your life. And that is the subject of how you access your creativity. And

Mike and I share some personal examples. And you get to hear about how we approach our creativity

every day. All right. And what's great is Gay begins with a step-by-step recipe.

And it's something I think you can model for yourself.

You're also going to hear the source of creativity that both Beethoven and Bach used.

And it involves the number 60.

So all that and a lot more in this episode.

You're going to walk away and know how to make more big leaps by inspiring your own creativity.

All right, Gay, today we're talking about sources of creativity, and you had something you shared with me as soon as we got going, something that Beethoven does.

And you did it, okay?

I did it. I read this odd fact somewhere that Beethoven had what he called his 60 bean cup of coffee before he started composing.

And I felt that was so curious.

Sixty beans seemed like a great many beans until I actually counted them out.

And it's just a small handful, really.

And, but at the time, coffee was hitting Germany like a freight train.

...