4.8 • 2.1K Ratings
🗓️ 6 March 2025
⏱️ 10 minutes
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0:00.0 | Why did you switch from the kind of the one-time type of income to recurring? |
0:05.3 | What made that, what made you make that switch for your business? |
0:08.4 | I would say two things. |
0:10.0 | One is, I think the economy is forcing it. |
0:14.3 | And I think where the world is going is forcing it. |
0:16.6 | Like we live in a subscription world. |
0:18.9 | Yep. |
0:19.5 | And I think that that's going to just become even more common as time goes on. |
0:24.9 | Yeah. |
0:25.3 | And you know, you just think about it. |
0:26.9 | It's like, man, we did really well for years, tens of millions and people would pay 10,000 |
0:31.9 | upfront for something or whatever the case is. |
0:33.9 | But as the real estate market got worse and as people started to not have as much |
0:39.4 | disposable income, it's like, well, we got to figure out a cheaper way to get them in. And so I started |
0:43.8 | creating things for $97 a month. And then that led to then being more flexible on our coaching |
0:49.0 | and our software and our leads and just saying, look, you could do this for $1,000 and we won't |
0:53.9 | lock you |
0:54.3 | into a contract. |
0:55.2 | We'll just try it out. |
0:57.0 | And it's just totally changed the game. |
0:59.3 | Like the amount of people doing it now is significantly higher. |
1:03.3 | Conversions went way up. |
... |
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