The top 1% of business owners aren't smarter than you. They do things differently.

And that's what I'm explaining this video. I'm Alexer Mosey, I ownacquisition.com.

It's a portfolio of companies that generate hundreds of millions of dollars per year in revenue.

And so I've seen a lot of different patterns across businesses that we both invested in scaled in

or some that we turned down. If you feel stuck, it's because what got you from zero to $100,000 or $100,000 for a million,

or $1 million to $10 million to $30 million, isn't going to be the thing that gets you the next

level. And you're probably working on something that was once very important, but is no longer.

So to make this real, I'm going to give you three examples of my own business experience of what

I thought the business I was in versus the one I was actually in. So in the very bidding, I was into fitness.

I got into it thinking that my life was going to be about what workouts were going to be

and how it was going to structure the weights and the intensity.

And then as soon as I actually got into the business, I realized that the biggest issue is

most people don't even show up to the gym.

All of my attention was like, oh my God, I have to get people first in the door and how do I get them to stay? And how do I run this profitably when I've got rent? I've got

trainers, I've got equipment that breaks. And all of a sudden, I was like, oh, my God, I thought

I was going to be in the scientific fitness business when in reality I was in the sales and

marketing business. One of the easiest ways to identify what business you're really in is to

zoom all the way out to the people who are already 100 steps ahead of you. Not just one or two

steps, but like 100 steps. And the reason for that is because if I said, if you just look at

someone who's one or two steps ahead of you, you should do what they do. The thing is that they're

one or two steps ahead of you and they're probably going to get lost too. But if you look at the people who are all the way at the top, typically it's because they figured out something that you haven't figured

out. If you look at the biggest fitness businesses that are gyms, most of them are basically

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