The "Wellness" Rebrand

Should I Delete That?

Alex Light & Em Clarkson

Society & Culture

4.8 • 1.2K Ratings

🗓️ 3 February 2025

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

The 2010s is a time we have come to think of as the ‘wellness’ rebrand. The era in which we declared that we wanted to be ‘strong not skinny’ and that we discarded what we now thought of as ‘fad’ diets and traded them in for consistent ‘healthy’ living. Skin and bones were out, toned arms, visible abs and curves in all the right places were in.

Today we’re investigating if by replacing thinness as the thing to which we should aspire to with “healthy”, many of us fell into a false sense of healing, not realising how unhealthy our new and ‘healthy’ habits really were….

Thanks so much to our amazing guests who feature on this episode: Alice Liveing, Melissa Hemsley and Tally Rye

Follow @tallyrye on Instagram

Find out more about Tally’s work here

Follow @melissa.hemsley on Instagram

Order Melissa’s latest book Real Healthy here

Follow @aliceliveing on Instagram

You can buy your copy of Alice’s book Give Me Strength here

If you would like to get in touch - you can email us on [email protected]

@shouldideletethat

@em_clarkson

@alexlight_ldn

Should I Delete That is produced by Faye Lawrence

Music: Dex Roy

Studio Manager: Dex Roy

Trailers: Sophie Richardson

Video Editor: Celia Gomez

Social Media Manager: Emma-Kirsty Fraser

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Transcript

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0:00.0	This is a paid advertisement from BetterHelp.
0:02.9	What are some of your relationship green flags?
0:05.5	So we talk a lot, quite rightly, about the red flags that we should avoid in relationships.
0:12.0	But perhaps we don't talk enough about green flags and the good qualities that we're looking for in friends and partners.
0:18.2	If you're not sure what they look like or you need some help building that
0:22.8	out, therapy can help you identify green flags. It can help you actively practice them in your
0:28.3	relationships and it can help you embody the green flag energy yourself. Whether you're dating,
0:34.6	married, building a friendship or just working on yourself, it's time to form relationships that love you back.
0:40.9	Em and I have made no secret of the fact that we are huge fans of therapy.
0:44.9	Therapy has helped me massively across all relationships in my life.
0:48.7	It's also helped me learn positive coping skills and how to set boundaries, which is why we are so delighted to continue
0:56.6	to partner with BetterHelp. As the largest online therapy provider in the world,
1:01.5	BetterHelp can provide access to mental health professionals with a diverse variety of
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1:15.4	That's betterhelp.com slash delete that.
1:20.9	By the turn of the decade, the overt brutality of the diet culture years felt like they
1:25.0	might be winding down.
1:26.2	Heroin Sheik was on the way out, replaced by a social fascination with the curves of the Kardashians years felt like they might be winding down. Heroin chic was on the way out,
1:27.7	replaced by a social fascination with the curves of the Kardashians. Over following years,
1:32.2	the TV shows we'd flock to in our millions saw their ratings dwindle, and once revered
1:36.7	magazine features like Heat's Circle of Shame were passed up for whatever tip bits were now
1:40.8	available to us on social media. Lena Dunham was about to give us a size 14 protagonist.
	...

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