My world was racing, coaching athletes to race, and speaking on big stages. I pull my motivation from

those emails, from those, that individual that comes off the stage sobbing and just says,

those words, you changed my life today. You have to do these crazy challenges because it's a

passion for you and you want to do it we live in a

culture man one a soft individuals two people that give up and if you just keep

showing up you're gonna you're gonna start to see man the crowds get less and less

and less because people just keep abandoning exiting left and right and all of a

sudden you're like oh man I made it I'm at the top you have to weigh out the sacrifice something's going to take, and then you have to weigh the

benefit that it's going to create for either myself, my family, my community, whatever it is.

Welcome to the Hardway podcast with Joe DeCena, founder and CEO of Spartan races. We're teaching you how to overcome your obstacles in your life the same way we teach our 10 million

plus Spartans to overcome obstacles on the course.

With insight from the smartest, most accomplished experts from every corner of the world.

Get ready to elevate your life today.

Joe Descenta here, CEO and founder of Spartan and host of the Hardway podcast.

I've got my buddy James Lawrence, aka the Iron Cowboy, Inspirator, author, dad, superhuman, this guy.

You get fit just hanging out with him.

I'm good.

I've been here.

Are you relaxed?

You find yourself these days on the couch watching Netflix like everybody

else, or are you still getting after it?

I am definitely getting after it.

...