When people are not sure about the value of something, the service you provide when you do the stuff for them, when you diagnose the whole system, the service of making the prices, the premium mid-range economy choices, the service of helping people bring it to a conclusion.

I'm not sure if you call that sales, but I would call it the most important thing that we can do when it comes to after the doorbell rings.

I firmly believe the branding is number one, number two is marketing, number three is sales, number four is

operation. The operation can't work unless we sell something. That's the big part. And then financial

is number five, because the financial is only a result of what we sold. So basically what I would say is that you got the hierarchy right.

I believe that branding and marketing is number one because we do need opportunities.

Once you get an opportunity, don't fumble the ball.

That's what we're talking about.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs

and experts in various fields,

like marketing, sales, hiring, and leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you.

First, I want you to implement what you learned today.

To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview.

So I ask the team to take notes for you.

Just text notes, N-O-T-E-S to 888-526-1299.

That's 888-526-1299, and you'll receive a link to download the notes from today's episode.

Also, if you haven't got your copy of my newest book, Elevate, please go check it out.

I'll share with you how I attracted and developed

a winning team that helped me build a $200 million company in 22 states. Just go to elevate

and win.com forward slash podcast to get your copy. Now let's go back into the interview.

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