How to Scale a Highly Profitable Brand: Innovating and Marketing for Success

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 10 May 2024

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Chris Hunter is the co-founder and CEO of Koia, a plant-based beverage company that produces refrigerated vegan protein shakes. He previously co-founded Phusion Projects Inc., the company behind the alcoholic energy drink Four Loko and is the author of “Blackout Punch: An Entrepreneur’s Journey from Chaos to Clarity.”

In this episode, we talked about business risks, resilience, distribution & marketing strategies…

Transcript

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0:00.0	The passion is obvious, and I think it's important, right? Because as the leader of a company,
0:04.8	the entrepreneur, I feel like part of our job is to be unrealistically optimistic. And like in spite
0:12.8	of things that maybe, you may be in a valley right now, right? Not in the peak. But you have the
0:18.3	vision to look and say, I know where we're going and I know we're going to get there. And that's important for a team, especially in the peak, but you have the vision to look and say, I know where we're going and I know we're
0:21.7	going to get there. And that's important for a team, especially in those valleys, right?
0:26.1	Everybody's feeling a little bit of pressure. Celebrating those little wins. Like, we had an account
0:31.1	that we had presented to about a month ago, and we presented like a full boat scenario right take this take that it was
0:39.6	it could triple the business and they came back and they did a fraction of that they approved a
0:44.2	fraction of that and my teammate was like a little bit bummed out about it and and i understood like
0:49.8	i left that meeting thinking we were we were tripling that business but i also was like listen man like
0:55.4	we're growing right this is a big win welcome to the home service expert where each week
1:01.8	tommy chats with world class entrepreneurs and experts in various fields like marketing sales
1:07.6	hiring and leadership to find out what's really behind their success in business.
1:13.2	Now, your host, the Home Service Millionaire, Tommy Mello.
1:20.3	Before we get started, I wanted to share two important things with you.
1:23.8	First, I want you to implement what you learned today.
1:26.6	To do that, you'll have to take a lot of
1:28.2	notes, but I also want you to fully concentrate on the interview. So I ask the team to take notes for you.
1:34.2	Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's episode.
1:49.0	Also, if you haven't got your copy of my newest book, Elevate, please go check it out.
1:53.5	I'll share with you how I attracted and developed a winning team that helped me build a
1:57.3	$200 million company in 22 states. Just go to elevate and win.com forward slash podcast to get your copy.
	...

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