UGC Strategy: Boosting Visibility and Sales With Customer Content

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Social Media Marketing, Business, Marketing

4.8 • 1.6K Ratings

🗓️ 25 July 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? To explore UGC strategy, I interview Neal Schaffer.

Guest: Neal Schaffer | Show Notes: socialmediaexaminer.com/624

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Transcript

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0:00.0	The marketing world is in a state of disruption. You likely already know that. But did you know that there is a proven way that marketers survive and thrive in seasons of change.
0:13.0	How?
0:14.0	Well, it's by surrounding yourself with others who are facing the same challenges.
0:19.0	And that's where we can help.
0:21.0	Simply by attending Social Media Marketing World, you'll discover how others
0:25.8	are navigating these uncertain times and you'll come back equipped to embrace the
0:32.1	changing world of marketing.
0:33.5	Visit social media marketing world dot info to learn more.
0:38.5	The only way to get word and mouth going in social media
0:41.7	is to get people talking about you and if you want to get people talking about you, and if you want to get people
0:44.2	talking about you, they have to have your product in hand.
0:47.1	Because they are content creators, they are willing to go to bat for you and take a photo or video
0:51.0	and post it on their personal profile, which is actually asking a lot.
0:57.3	Welcome to the social media marketing podcast helping you for the social media marketing podcast brought to you by Social Media Examiner.
1:15.0	I'm your host Michael Stelzer and this is the podcast for marketers and business owners who want to know
1:21.0	how to navigate the ever-changing marketing jungle.
1:24.0	Today I'm going to be joined by Neil Schaefer and we're going to explore
1:28.0	user-generated content strategy.
1:30.0	If you are looking for new and creative ways to get better content hosted on your social platforms,
1:40.0	profiles, whatever you want to call them, this is the interview you're going to want to listen to.
1:44.0	By the way if you like this show I would love your help spreading the word if you want to
1:49.6	tag me I'm active on Facebook at Stelsner also on X at Mike underscore Stelsner.
	...

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