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1 big thing

Victor Pickard: A new business model for journalism

1 big thing

Axios

News

42K Ratings

🗓️ 22 February 2024

⏱️ 20 minutes

🧾️ Download transcript

Summary

Last year was one of the worst in recent memory for layoffs across media. Job losses in digital, broadcast and print news increased almost 71 percent from 2022, according to a recent report. Victor Pickard, professor of media policy and political economy at the University of Pennsylvania, says the current situation amounts to a "systemic market failure." To fix it, he proposes a bold new plan. Plus, Axios' Sara Fischer with her top reasons for journalism's decline; and Karen Rundlet, CEO of the Institute for Nonprofit News, on the local and nonprofit news efforts giving her hope. Guests: Victor Pickard, professor of media policy and political economy at the University of Pennsylvania Credits: 1 big thing is produced by Niala Boodhoo, Alexandra Botti, and Jay Cowit. Music is composed by Alex Sugiura and Jay Cowit. You can reach us at [email protected]. You can send questions, comments and story ideas as a text or voice memo to Niala at 202-918-4893. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Every day it feels like more bad news for journalism.

0:05.0

We no longer have a commercial market that can support the levels of journalism that

0:10.9

democracy requires.

0:13.0

One professor's plan for a new economic model

0:16.0

to preserve the news industry.

0:18.0

There are creative ways to really not just

0:22.0

decommercialize, but also democratize the system.

0:25.5

I'm Naila Boodoo from Axios.

0:27.2

This is one big thing. Last year was one of the worst in recent memory for layoffs across media.

0:38.0

Job losses in digital, broadcast, and print news increased almost 71% from 2022, according to a recent report from

0:46.6

Challenger Gray in Christmas.

0:48.1

2023 and so far in 2024, have been more cuts layoffs cost cutting measures

0:56.2

than the industry has seen since perhaps the financial crisis in 2007 and 2008.

1:02.3

I excuse media reporter Sarah Fisher says there are three main reasons for this.

1:07.0

One, the stagnation in the ad market.

1:10.0

Two high interest rates has made it really hard for media companies to raise debt or even to finance

1:15.4

mergers and acquisitions. And then three, there's been a slowdown in news consumption ever

1:20.5

since the end of the Trump era. And 2024's already started off with more cuts.

1:26.0

In recent weeks it seems particularly bad.

1:29.0

Victor Picard is a professor of media policy and political economy at the University of Pennsylvania.

1:34.3

He says this downward trend goes back some 20 years.

1:38.4

Since 2005 we've seen a loss of two-thirds of our newspaper journalists and about a third of our newspapers.

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