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New years is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

So before we start the show, I want to tell you about two live episodes I'll be recording in just a few weeks, and how you can come see them in person.

If you are a fan of 90s alternative music, you will not want to miss my live conversation with the founders of Subpop, the legendary recording label behind bands like Nirvana, Soundgarden, The Shins, and many, many others.

That show is happening on March 26th in where else, Seattle, at Beneroyah Hall, and then the very next night, March 27th, I'll be in San Francisco interviewing Ken Grossman, founder of one of the biggest craft beer makers in America, Sierra Nevada Brewing Company.

That's happening at the Sydney Goldstein Theatre in San Francisco.

Now, if you haven't been to a live recording of the show, they are super fun. Come on down, meet your fellow listeners, be a part of the show, laugh, cry, grab some how I built this swag, and come say hi to me and the team.

So I really hope to see you in either or maybe both San Francisco and Seattle are March 26th and 27th for tickets, visit nprpresence.org.

Band and I were spending every waking moment together, making videos, and we ended up calling it the Nystop Brothers and calling it a TV show.

And it's incredible as you end up selling it to HBO just a short time later for like $2 million which must have been life changing for you.

Yeah, it was incomprehensible to us. We shot this video on a $200 camera, we bought it Walmart, we edited this in iMovie.

You know, this is, this is when HBO was, you know, sex in the city, sopranos, six feet under the wire. And the Nystop Brothers.

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements, they built.

How Casey Neistat scraped together $1,200 to buy an iMac, started making home movies, and turned video vlogging into a multi-million dollar business.

So in almost every episode of this show, you'll hear a story about a person or people who built a company around a thing,

like a pizza chips, or yoga pants, or cell phone cases, or coffee, a tangible product that's become a well-known brand,

something lots of people use in their daily lives. But today's guest is a little bit different. Yes, he's got a pretty well-known brand, and yes, lots of people consume it.

And yes, it's become a profitable business. Except Casey Neistat's business is, Casey Neistat, he is the brand.

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