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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

You know, I find the bank manager sitting on my doorstep, and stupidly I invited him into the house, and he tells me that he's going to close the whole version group down on the Monday.

And I don't normally get angry, but I just literally stood up and pushed him out of my house and told me he wasn't ever welcome there again.

Which is not the best thing to do to your bank manager.

Brahman PR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

I'm Guy Razz, and on today's show, the story of how Richard Branson took a record shop and built it into an airline, a bank, space tourism, a cola, and more than 200 other businesses, all under the name Virgin.

When a lot of people think of the word mogul, I suspect many of them would put Richard Branson at or near the top of that list.

His company Virgin is practically everywhere, banks, phones, cruises, trains, planes, spaceships.

But the thing about Richard Branson is that he's also failed, and failed pretty badly at a lot of the businesses he started.

And today on the show, we're going to talk a lot about those failures.

But let's start with Richard Branson as a teenager, a high school dropout who decided to start a magazine.

Well, I started when I was 15, and that was 50 years ago, and in those days the word entrepreneur didn't exist.

And I don't think I would have been that interested in being an entrepreneur.

What I wanted to do was start a magazine to campaign against the Vietnamese War and have a voice for young people.

So I left school to run the magazine.

You launched this magazine, it's called Student Magazine, right?

Yeah. And how did you even know how to typeset the magazine and publish it, and how did you even know how to do that?

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