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How I Built This with Guy Raz

Kate Spade: Kate & Andy Spade

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.831.1K Ratings

🗓️ 6 February 2017

⏱️ 41 minutes

🧾️ Download transcript

Summary

A 1991 conversation at a Mexican restaurant led Kate & Andy Spade to ask, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand: Kate Spade. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Hey, Prime Members, you can listen to how I built this early and ad-free on Amazon Music.

0:07.0

Download the app today.

0:09.0

New Year's is here, and with it brings the possibility of change.

0:13.0

As one behavioral scientist put it, first starts are really powerful.

0:17.0

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

0:24.0

Listen to the LifeKit podcast from NPR.

0:30.0

We were still not making any money. Nobody was making a salary. We were, Andy, was funding everything.

0:35.0

I just weren't thinking that I think we need to shut it down. I said it's...

0:39.0

We had run through our 401k money and you know all of our savings at that point.

0:44.0

We still weren't seeing, you know, a progression that was going to pay us a salary in the next year and the near future.

0:50.0

So we thought, all right, we had a good run at it. We think we've had it.

0:58.0

From NPR, it's how I built this. The show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

1:12.0

I'm Guy Ross and I today show how a Midwestern kid named Kate Brosnahan took a role of Burlap,

1:18.0

sewed it into handbags and launched a iconic brand called Kate Spade.

1:29.0

The person behind the brand, you know, as Kate Spade, grew up as Kate Brosnahan in Kansas City, Missouri.

1:36.0

And she always loved fashion, but she never planned to work in fashion. In fact, she wanted to be a journalist.

1:43.0

So in the early 1980s, she went off to study journalism at Arizona State University.

1:49.0

And that was where Kate met her future husband, Andy Spade.

1:54.0

We worked together at a clothing store and I was on the women's side. He was on the men's side and one day his car broke down.

2:03.0

And he asked me for a ride home. Then we really started off as really great friends.

2:08.0

And the car continued to break down. So I think it nurtured our relationship along.

2:13.0

And the rest of the story, well, 30 plus years later, they're still together.

...

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