Hey everybody it's David Plough. Welcome to Campaign HQ. Well we're in the middle of Republican Convention Hell Week and

I'm recording this on Wednesday so we still have Pence and Olvanka and Trump to come.

A couple observations. I'm not sure there is strategy in Trump world.

So one of two things is happening because so much of the content is really aimed at their base.

So either they're concerned about the state of their

base, you know, the kind of registration and turnout they're going to get and some of

their soft support and so they're really aiming a lot of their weaponry at that. I think the only two

speeches where you might say parts of them might have been aimed at, you know,

potential swing voters would be Malanias and Scots. I don't think they'd be effective. But everything else is

red meat. So that's a tell. You know, the other option is it's not really strategy-based.

It's just all they know. You know, they're in this bubble of Fox and

and Bright Bart and Rush Limbaugh and Trump's own head and they can't get out.

So, you know, I'll be fascinated to see what Trump does Thursday. You know, is it a speech about fraudulent

elections and Obama is a criminal and Joe Biden's going to unleash MS-13 in

your backyard and I'm, you know, the greatest president of all time, you know, basically what he does every day,

or is it a more cohesive and coherent argument for a second term?

And even if it is, you know, is that what he'll do Friday and Saturday in the rest of the campaign.

So at the end of the day, Trump is the problem here.

You know, you can see even some of what a Nicky-Halee said or a Scott, more compelling

messengers for both the pro-Trump message but also an anti-Bide message in Trump.

But Trump, you know, has 95% of the voting shares in this and never on the Republican side.

And so I think the capstone to the convention is him,

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