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New Year's is here, and with it brings the possibility of change.

As one behavioral scientist put it, first starts are really powerful.

So as you head into 2023, LifeKit is a great resource to help you plan your life and tackle changes, both big and small.

Listen to the LifeKit podcast from NPR.

We hadn't told anyone that the site was live.

We just wanted to drive any traffic to it because we weren't sure it would work.

So I get an order and then 10 minutes later we get another order and then another order and then another order.

And we kind of go from this feeling of elatement of crap.

We don't have this much inventory.

From NPR, it's how I built this, a show about innovators, entrepreneurs, idealists, and the stories behind the movements that they built.

I'm Guy Ross and on today's show, two of the founders of Warby Parker tell the story of how they birthed an idea, an idea that disrupted the entire eyeglass industry in America

and grew into a billion dollar company.

So back in 2008, Neil Blumenthal and Dave Gilboa both arrived on the campus of the Wardens School at the University of Pennsylvania.

They were there to start business school.

And they met each other and two other students, Andy Hunt and Jeff Raider.

And the four of them would go on to co-found Warby Parker.

But in 2008, at that time, they didn't know that yet, but they did know, and something that they all had in common was, they were really frustrated with how eyeglasses worked.

And it stemmed from this thing that, well, most people have probably experienced at some point, they kept losing their glasses.

And Dave, in fact, right before he started a business school, had accidentally left his glasses on an airplane.

They'd cost me $700. And I just couldn't justify the full-time student paying that much for a new pair of glasses.

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