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What commercialization is doing to cannabis | Ben Cort

TED Talks Daily

TED

Creativity, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.111.9K Ratings

🗓️ 5 September 2018

⏱️ 16 minutes

🧾️ Download transcript

Summary

In 2012, Colorado legalized cannabis and added to what has fast become a multibillion-dollar global industry for all things weed-related: from vape pens to brownies and beyond. But to say that we've legalized marijuana is subtly misleading -- what we've really done is commercialized THC, says educator Ben Cort, and that's led to products that are unnaturally potent. In an eye-opening talk, Cort examines the often unseen impacts of the commercial cannabis industry -- and calls on us to question those who are getting rich off of it.

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Transcript

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0:00.0

This TED Talk features substance abuse expert Ben Court recorded live at TEDx Mile High 2017.

0:09.0

Look, if you guys are anything like me, you have found it harder and harder to turn around recently

0:15.0

without seeing words like free range, farm to table, organically produced, especially here in Colorado. Now, as we've become

0:24.5

more conscientious of the way that we eat in recent years, these once unfamiliar words have worked

0:30.2

their way into our daily lexicon. When we started to pay more attention to the way that the food

0:36.0

we were eating interacted with our bodies and with the earth,

0:40.3

the food industry had to listen.

0:42.9

And the results have been really powerful.

0:46.3

Now, those of you out there from states like Washington and Oregon,

0:51.0

and of course, my fellow Coloradans,

0:56.8

y'all know what I'm talking about,

1:07.9

because this is not, words like all natural and homegrown are not just being used in our diets.

1:11.6

There's this whole new industry using this language now.

1:22.6

You guys know, it's weed. An industry, the tax of sale of about $6 billion worth of product in 2016. So what if I would have proposed to you that some of what you think you know about this legalized marijuana thing could be wrong.

1:31.5

Listen, I get it.

1:33.6

Talking about issues with legal weed is a pretty quick way to get uninvited from the cool kids table.

1:38.3

I know that better than most, but I intend to do it anyway.

1:44.6

First, before I get started, let me be perfectly clear about one thing.

1:49.5

My fight is not against the casual adult use of marijuana.

1:53.3

I don't care about that.

1:55.7

What I care deeply about is this new industry that is working to convince us that we are

2:00.2

consuming something natural

...

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