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Marketing School - Digital Marketing and Online Marketing Tips

What To Do When Your Product Gets Copied, How Nvidia Exaggerated Its Marketing To Crush Its Competitors, Nvidia's 'Ship The Cow' Strategy

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 19 March 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

In episode #2937, Eric Siu and Neil Patel discuss handling copycat products, emphasizing innovation, speed, and strategic advantages. They explore marketing tactics, funding choices, and lessons from companies like Nvidia. The conversation highlights the importance of customer focus and strong marketing to stay competitive. TIME-STAMPED SHOW NOTES (00:00) Dealing with Copycats: Initial Reactions (03:06) The Competitive Landscape: Copying and Innovation (06:10) Understanding Advantages and Disadvantages (08:56) Lessons from Nvidia: Marketing and Strategy (12:00) Funding Decisions: Bootstrapping vs. Investment (14:56) The Importance of Marketing and Fulfillment Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

Alright, here's what you should do when your product gets copied.

0:03.0

So I thought this would be a fun conversation because literally over the weekend, one of our customers who is with a subsidiary called a large Indian subsidiary company,

0:12.0

they said, hey, isn't this your product?

0:14.0

And we looked at it, I'm like, oh, son of a bee.

0:17.0

So an India company copied you or some Indiaia company told you about it no india company

0:22.1

told me about it got it's some american that works for an indian company as they saw it they were like

0:25.8

working on the weekend and then so i was sitting on my couch it's like 734 p.m i was sitting on my

0:29.9

couch watching anime right on saturday and um cto messages me hey like, oh, this is our first copycat. And the moment I looked at that, my blood started boiling, right?

0:39.5

And I looked at it.

0:41.3

And the video, it's so well done.

0:43.4

And the funny thing is, the UI looks exactly like ours, right?

0:46.4

They have a lot more features.

0:48.2

They're a lot more feature complete, I would say, than we are. But basically five minutes after I got pissed, I was like, this is nice,

0:55.4

because we can go into it. But it's not like we're going to copy it a product roadmap. It's like

1:00.3

more so it galvanizes us and it galvanizes my team and motivates us to push even harder.

1:08.3

And at first, you're pissed.

1:16.7

I'm assuming you felt some sort of flattery after a while being like, all right, like you said, you guys are on the right path.

1:21.6

And eventually, if you're doing the right thing, you will get copycats.

1:28.3

But did you hear the Travis Kalanak speech about Uber and all the copycats out of Asia?

1:32.8

Yeah, that he, well, I know that he respects them.

1:38.7

What ended up happening was you see a lot of competitors that just start copying you.

1:43.2

And as you add more features, they start copying you and they keep adding more features. And what he broke down with Uber and what he saw was,

...

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