I threw up a posting about how SEOs are obsolete.

I think it might be helpful for us to talk about how we've adapted in our careers because we started as SEOs.

And so we're not necessarily beholden to just one channel, but you can tell who's beholden to one because they start to really push back.

And earlier I used that Charlie Munger quote, like if your job depends on you not understanding something, you're not going to understand it.

And if you don't want to change, you don't want to understand it either.

But maybe I think let's just do an experience share here about how we've adapted over time.

Because when I think about, okay, 25 year old you, 24 year old me, I remember I was telling you all the tree house numbers on how we were doing with courses.

And you made it like, you started adapting.

You started making courses, right?

Then I was like, we were walking down, I think, 3rd Street in near Beverly Hills, near

Beverly Center.

West Hollywood.

West Hollywood.

We're walking to creation and get some juice, right?

And I was like, dude podcasting i've been great they've been so beneficial yeah let's do it so all of a sudden we have a podcast right but then you started doing a

youtube channel so my point of saying all this is that we've never been beholden to just one channel

and we've always tried to adapt to wherever the attention is and that's what marketing is and i think

the big problem with a lot of sUs that have been stuck in the same spot,

it tends to be the ones that complain all the time is they don't adapt and they expect things to be the same. They expect the world to be the same. And when it's not the same, they lash out

and they don't change. But they don't look inside and they're not like, oh man, maybe I should

have done something. Most SEOs look at SEO is just pure Google.

And they think they're SEO, and that's a way to succeed, instead of thinking,

...