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Marketing School - Digital Marketing and Online Marketing Tips

Why We Sell Multiple Products And Not One.. And Why That Makes Marketing Easier, How to Crush Modern Day Outbound Sales, Why There's No Discussion Of AI SEO, How To Build A $1B Network

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 22 April 2025

⏱️ 25 minutes

🧾️ Download transcript

Summary

In episode #2958, Eric Siu and Neil Patel discuss how selling multiple products boosts marketing, the future of SEO and AI, and the power of creativity. They highlight building genuine relationships, using content to network, and playing the long game in business. TIME-STAMPED SHOW NOTES (00:00) The Power of Multiple Products in Marketing (02:48) Navigating the Complexities of Global Sales (06:05) The Future of SEO and AI Integration (08:52) Building a Billion Dollar Network (11:54) The Art of Relationship Building (14:52) The Value of Content in Networking (17:47) The Long Game in Business Relationships Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

I want to talk about why we sell multiple products in that one and why that makes marketing

0:07.6

easier. And then I'll tie that within with my topic. Yeah. So you and I have multiple products

0:14.2

within our company. In our ad agencies, we both have different services, SEO, pay per click,

0:19.3

email, conversion, the list goes on and on

0:21.6

we also have software companies you also have software companies and if I'm not

0:27.3

mistaken your salespeople for the agency sell some of the other stuff as well

0:31.3

or do you have separate salespeople the same same and our salespeople sell

0:36.0

everything as well the reason we found this model to work out really well is because the moment you have more stuff to sell, it opens up more marketing channels and more audiences and it makes it easier to collect revenue.

0:50.8

Yep. So this is what I wanted. So I had one here on on this is basically a way to crush modern day outbound sales. If you, I think the the more offers you have, the more

1:02.0

funnels you have into like they're like gateway drugs into your services. Sometimes I might say it's a land and expand. You might charge some company Pepsi Brazil or something, $3,000 a month for a basic SEO service and hope it expands.

1:15.3

And so I think you basically, you increase your surface area of luck.

1:18.7

You increase your shots on goal.

1:20.5

And I think to me at least, the different features we have.

1:23.3

And I'm sure you've done this too.

1:24.3

But we've splintered off a lot of our features and we're going to run them as different offers. And so, for example, right now, we're like, oh, we'll do, you know,

1:30.9

with our software click flow, we'll do 100 internal links for you for free or we'll consolidate,

1:35.9

update, delete content for you for free or we'll give you 25,000 words here for free. Right. And then funnel isn't but then it's like oh wait by the way what are you doing with account based marketing or what are you doing with that LinkedIn ads over here and so we

1:45.8

try to figure out ways into either different products or different service oh by the way do

1:49.8

you need to manage service for that too if you're gonna do these 25,000 words you know

1:53.4

you need someone to set up strategy for you so we do try to combine them and I'm sure

1:56.6

you do the same thing to scout and all that. Yes. And the models worked out really well.

2:01.3

Same with going back to, hey, you're like Pepsi.

...

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