I've seen two things in the past, I would say 12 months, two things when it comes to content.

The first one being clickbait.

And if you look at most of the content that does well on the social web in today's world,

it's people who aren't leveraging clickbait.

But yet, when markers tend to create content, they all want to talk about like instant

gratification headlines and ones that just are so bomb-tastic, as I like calling them.

And I'll give you an example of this.

So I use some people that help me script out some of my social content.

And they create hooks for me.

And I'm going to have a conversation with them today.

And I just filmed eight videos yesterday.

And I was recording some of this content.

And let's say one of the videos was on

LinkedIn they would have subhooks and the reason we do subhooks is is if you look at

most of social platforms the number one factor on how well your content does is a

retention so the more people that watch the whole video the more likely they are to show everyone your content.

The problem that you end up finding is if you do a hook at the beginning,

you can draw people in, but after a minute or so,

people lose attention and they start leaving,

which is why you want to continually have subhooks.

So if you have a hook every minute,

just general rule of them, it doesn't have to be.

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