Why You NEED A Solid Brand in the Online Coaching Space | with host Emily Duncan
EMBody Radio
Emily Duncan
4.9 • 1K Ratings
🗓️ 30 January 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
This one's for all my online (or aspiring) entrepreneurs. My fitness coaches, online therapists, somatic babes, energy workers... there's a solid chance, especially in the fitness space, that the mentor you paid thousands of dollars taught you next to nothing about branding. Sad part is... all of the "business" stuff they taught you works WAY better when you build it on TOP of a solid brand. In this episode, I'm diving deep on why branding is essential and foundational to not just product based business, but online services/businesses as well. AND how even the "superficial" stuff like colors and fonts and "vibes" serves a functional purpose that helps you do the thing you want to do - the work you love (without hating it and wanting to burn it down in 3 years).
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Transcript
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| 0:00.0 | And when you sound like everyone else and are making the same exact type of content as everyone |
| 0:04.8 | else and have nothing that makes people remember you specifically, your I help statement |
| 0:10.0 | in your bio doesn't serve as the differentiator that you think it does. What we're talking about |
| 0:14.6 | is the difference between businesses that chase clients versus brands that attract them. |
| 0:22.7 | This is the premiere podcast for high-performing humans looking to elevate themselves through |
| 0:27.3 | real, raw, honest conversations. We're the hub for inspiring and expansive talks about nutrition, |
| 0:33.8 | wellness, spirituality, business, relationships, and personal development. |
| 0:38.4 | This show will leave you feeling empowered in your ability to not just understand, |
| 0:42.2 | but truly embody what your happiest, healthiest, highest self looks, feels, and acts like. |
| 0:47.8 | When we grow together, we glow together. |
| 0:50.4 | This is Embody Radio. |
| 0:59.7 | Music This is M-Body Radio. What is going on, everyone? |
| 1:01.2 | Welcome back to M-Body Radio, the premier podcast for high-performing humans looking to truly |
| 1:05.9 | embody their happiest, healthiest, highest selves. |
| 1:08.7 | I'm your host, Emily Duncan. |
| 1:09.9 | Welcome back to another show. Today we're going to be talking about one of my favorite, highest selves. I'm your host, Emily Duncan. Welcome back to another show. |
| 1:12.8 | Today we're going to be talking about one of my favorite favorite topics, which is branding. |
| 1:17.5 | So for those of you that have been following along, I have recently, within the last year or so, |
| 1:23.8 | gotten to doing much more brand mentorship and being a little bit more like public facing about |
| 1:30.4 | that, whether that's with my private mentorship clients or with launching my signature branding |
| 1:34.9 | program rooted this last fall, which we are in the second round of. And it's something that I |
| 1:41.5 | love so much. I'm so passionate about. Obviously, I would not do it otherwise. |
... |
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