You're not growing as fast as you want because you're not making decisions as fast as you need to.

I heard this really great bit by Elon and it really moved me enough to try and look at my own decision-making process and audit it.

And there's this great quote by Lee Ayacocca, which is the speed of the bosses,

speed of the team. And I think a lot of that comes down to your ability to make decisions quickly.

And so right now, I mean, fundamentally a lot of what we do in entrepreneurship and even leadership

within businesses is we're tasked with making decisions. And it's one of these very amorphous

topics that most people kind of like yawn at, but like fundamentally at its core, what

business is this decision making, right? You have to make lots of little decisions throughout the day

with varying levels of impact. And I think one of the big mistakes that I have made in my career that I, you know, try to remedy

is making decisions too slowly or requiring, you know, too much data in order to make decisions.

And the reality of it is that we often have to make decisions with incomplete data in kind of a world of changing

variables and try and, you know, make our best shot. What I want to recommend or at least to kind

of talk through today is a different way of seeing it that has like really shifted my process.

Before I dive in, think back to, you know, maybe your goals four quarters ago, right?

So maybe you had some annual goals.

Maybe you had some, you know, quarterly goals that you wanted to hit, some monthly revenue

numbers, some sales numbers, marketing numbers, lead numbers, et cetera.

Now, if you can think back to what you were thinking about then,

you probably are like, oh my God, if I looked at those quarterly objectives, they seem so out of date now,

as they should, right? And likely a lot of variables have changed since you decided to make those

goals. But what's interesting about it is that like we probably, and you, if you're like me, probably

belabored a long time over those goals and that planning.

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