You need to sell more than just a product or a service.

The most iconic brands, you look at the Nike, the Apples.

You know, Apple has an incredible community.

There are forums, upon forums, upon forums,

where people are talking and helping each other out.

And they have an identity and affinity to that brand.

This is the flavor.

I am so excited from way down under.

We have Nathan Chan, he's the CEO of Founder.

Joining me here on the Playbook, welcome Nathan.

Thanks so much for having me, David.

It's an absolute pleasure to be here.

Well, we are excited to have you and talk about a playbook to success.

You have so many different things going on with your community,

with your courses, with your podcasts, with your business.

I'm going to start off with an entrepreneurial question,

you know, as we expand and accelerate with the amount of activities

as entrepreneurs and we become more successful.

How and what criteria do you utilize to prioritize

all the different options, opportunities and touches of favor

that you've earned now from working so successfully over the years.

Yeah, look, it's a really good question because I think

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