019 Audience by Jeffrey K. Rohrs

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 22 May 2015

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs

https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

Transcript

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0:00.0	Greetings this is Jeff Roars and you are listening to the marketing book
0:04.2	podcast.
0:07.0	Welcome to the marketing book podcast helping you keep up with the smartest
0:11.8	thinking in the quickly changing field of modern
0:14.4	marketing and now here's your host Douglas Burdett.
0:18.6	Hello thanks for joining me on the marketing book podcast I'm your host Douglas
0:22.4	Burdett and my goal in this
0:24.0	podcast is to help you discover new ideas about what's working in modern
0:28.2	marketing to help grow your business. Don't worry about taking notes I'm going to do that for you and you can find them at
0:34.2	marketingbook podcast.com. Today I'm joined by Jeff Roars and we're going to talk
0:39.9	about his book Audience, Marketing in the Age of Subscribers, Fans and Followers.
0:45.6	Jeff Roars is Vice President of Marketing Insights for Exact Target, a Salesforce.com company,
0:51.4	and he also leads exact targets content marketing research
0:54.8	social media and thought leadership teams. Jeff also co-created and continues to
0:59.9	produce the award-winning subscribers, fans, and followers research series.
1:05.0	And Jeff is the co-host, along with Jay Bear of the very popular Social Pro's Podcast,
1:11.5	which I listen to and recommend enthusiastically.
1:15.0	Prior to joining Exact Target, Jeff served as president of a digital marketing agency.
1:21.0	He's also a recovering attorney, Bacon Lover, and die-hard Cleveland Browns fan.
1:27.0	Jeff, congratulations on your book audience.
1:30.0	Congratulations on escaping the practice of law and welcome to the marketing book
1:34.9	podcast. Thank you very much an honor to be here. Are there any Cleveland
	...

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