09: Building Barcode Through Basketball with Founder & Former NBA Trainer Bar Malik
The Primal Kitchen Podcast
Mark Sisson & Morgan Zanotti
4.4 • 717 Ratings
🗓️ 29 November 2021
⏱️ 55 minutes
🧾️ Download transcript
Summary
This week, Morgan learns the tips and tricks on tackling hydration and health in the athletic world with former NBA Director of Performance, Mubarak Malik. Bar left the NBA world to pursue his entrepreneurial vision of disrupting the sports drink industry with Barcode: a gluten-free, plant-based natural sports drink praised by celebrities and NBA players alike. Tune in to learn which celebrity elevated his brand before it was even officially created and his hacks for high-performance athletic ability!
Transcript
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| 0:00.0 | And the craziest thing happened. She did this. Good morning, America called the Knicks. |
| 0:04.5 | Stop it. |
| 0:07.8 | Hello, everyone. Morgan here. Co-founder of Primal Kitchen and hosts to the Primal Kitchen podcast. |
| 0:13.1 | I'm super excited to chat with former NBA trainer turned sports drink entrepreneur Barr Malik. |
| 0:19.2 | He's worked with huge teams like MLB's Pittsburgh Pirates and |
| 0:22.2 | oversaw strength and conditioning for NBA's New York Knicks for seven years. He since retired |
| 0:26.7 | from sports training and teamed up with Kyle Kazuma to found Barcode, a company disrupting |
| 0:31.3 | the classic sports drink category by creating a plant-based, soy-free, gluten-free, and low-sugar |
| 0:36.6 | electrolyte sports drink. |
| 0:38.4 | Before we get the entire scoop on this entrepreneurial journey, a quick reminder that any and all |
| 0:42.2 | opinions and views shared by hosts and guests on this podcast are the speaker's own and do not |
| 0:46.4 | represent the view of Primal Kitchen or its affiliates or parent company. |
| 0:49.6 | Hi, Barr. How are you? |
| 0:51.5 | Hey, how are you? Morgan? Good. I'm glad to be here. I feel like this is over here. I've been a fan of you guys from afar, so I look forward to speaking with you. |
| 1:00.2 | I love it. I'm so flattered. I hope you are then promoting us to all of these celebrity athletes you've been working with for so many years. |
| 1:07.5 | I actually have a part of me is the keto reset diet. I really had it for a long time. So yeah. No, that's a great one. That's great. I actually looking part of me is the keto reset diet. I really had it for a long time. |
| 1:12.6 | Yeah. |
| 1:13.3 | No, that's a great one. |
| 1:14.2 | That's like one of our most recent book. |
| 1:17.1 | That's awesome. |
| 1:18.3 | So you have such an interesting story here. |
| 1:21.5 | I want to know, like, I think the people want to hear, what's your journey? |
... |
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