Hey, guys. Welcome back to the last episode of $100 million offers. We're covered in three chapters today naming execution and closing credits

naming is going to be the biggest heater here. It is a dark horse

It is one of the things that's useful for if you're a local business if you're an e-commerce store

If you're a software company if you sell services or anything in between if you sell stuff to people naming it the right way

We'll get the right people to buy it the wrong people not to buy it and ultimately make you way more money enjoy

Chapter 14 enhancing the offer naming implicit ego-tism effect. We are generally drawn to the things and people that most resemble us

Magic headline formula

Like the tree that falls in the forest that no one hears having a grand slam offer will not make you money if no one finds out about it

The goal must be that a pond hearing about your offer your ideal prospects are interested enough to take action

Naming it properly is an integral part of this process. Here's an example say you see a free six-week stress release challenge and a

Float take center session while they may be the same thing just named differently. You're much more likely to respond to the first

Now here's the rub over time offers fatigue and in local markets they fatigue even faster

Why in a local market it costs relatively little to reach an entire population on most platforms

You can reach a thousand people for about twenty dollars. So if there are two hundred thousand people in your addressable area

They do it only cost you ten thousand dollars to reach all of them one time

Important disclaimer reaching an audience one time in no way means it offers fatigued most people don't even notice and offer the first mention

That's why you need to create new creative videos and images and new hooks stories and copy around the same offers

You can still use offers for a long time

But when we're talking about years of use not months offers can eventually fatigue

Over time you can rename the offer to refresh it this one concept will get you leads forever

I mean it so pay attention. We are not changing the actual offer. We are only changing the wrapping paper

If you've put together a bundled offering you're still ultimately going to be doing the same things the work you do the

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