1050: Power Talk Friday: Amy Posner: How Interior Designers Can Be the Expert, Not the Order Taker

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 3 January 2025

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Amy Posner: Welcome to a Well-Designed Business. Are you the expert in your business? The one driving conversations? Solving problems? Showing your clients how valuable you are, setting expectations, and running the ship? Or are you an order-taker, following along, being passive, and serving as a yes-man for your clients? Today, I’m joined by Amy Posner, business coach with years of experience helping freelancers and small business owners take control and build stronger, more successful businesses–we’re diving into how to stop being an order-taker and start showing up as the expert. LuAnn Nigara and Amy Posner's Ah-Ha Moments “The more that you own it and the more confident you are and you exude that, the more people are like, okay, great. You're the expert, you're the pro." -Amy “You got to do it easy breezy. Like this is what it is. Whether it's $20 or $20,000 or $200,000. This is what it is. This is just what it is.” -LuAnn More About Amy Posner Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others. In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty. Connect with Amy Posner Website Instagram Podcast: Business Badassery LinkedIn Breakthrough Clients Breakthrough Sales Calls Complete Breakthrough Freelancer What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio - Get 20% off your first three months LuAnn University – Registration Open!

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artist and Designers Guild, which was commissioned by the Cooper Hewitt's Smithsonian Design Museum in New York City?
0:11.0	Big news, right?
0:12.5	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.1	Now, the batch designers exhibit is titled the Underground Library,
0:23.7	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.5	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary
0:40.5	surrounded by art, objects, artifacts, and books of black legacy. In reimagining and repurposing
0:49.6	the Andrew Carnegie Personal Library, Badge invites you to examine the power of home libraries
0:56.0	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.2	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.6	the flat panels for the windows. We used a custom design fabric
1:12.4	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make
1:19.8	a point to visit this inspired space the next time you are in New York City. The exhibition
1:25.0	runs from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.
1:49.8	Welcome. Welcome to a well-designed business.
1:53.7	My name is Luann Nigara, and I'm so glad you found this podcast.
1:59.7	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up, so I know and I understand the
2:02.1	challenges you face in running your interior design business.
2:05.6	I also know that your talent alone isn't enough to ensure your success.
2:10.6	So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no mistake about it,
	...

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