1066: On Air Strategy Session: Abby Fitzgerald: Planning Your Design Business for Year-Round Success

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 28 February 2025

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Abby Fitzgerald: Welcome to a Well-Designed Business! In today's on-air coaching session, I'm helping my guest, Abby Fitzgerald of Fitz Haus Interior Design, master the seasonal ebbs and flows of her business–a challenge that every designer faces but few plan for effectively. Today, we're diving deep into creating a strategic roadmap for her year, tackling everything from revenue planning across quarters to building those crucial financial reserves. After years of managing WindowWorks through seasonal cycles, I'm sharing exactly how to prepare for slower months while maximizing the busy ones. If you've ever worried about those predictable slow seasons or wondered how to structure your year for consistent success, this episode is your blueprint for action. LuAnn Nigara and Abby Fitzgerald’s Ah-Ha Moments: "The difference between success and failure with a proven idea isn't about being first - it's about being the one who actually takes action. Success goes to the person who hears the idea and does something with it." - LuAnn Nigara "In business, don't waste time deciding what others are doing. Stay in your lane, build your business with respect, maintain the right cadence, and operate from a genuine place. Don't be a pain in the butt - just do your work authentically." - LuAnn Nigara More About Abby Fitzgerald Fitz Haus is a full-service interior design studio dedicated to bringing beauty, style, and functionality into your home serving clients in Central Pennsylvania. Fitz Haus Interior Design was founded by me, Abby Fitzgerald, with the intention of creating beautiful spaces while providing a first-class customer experience. I have always had a love for design and had the opportunity to design and build my family home, which sparked my creativity and allowed me to showcase my design skills. I have a unique background in marketing, sales and public relations. I spent years in the corporate world before taking the leap to open my own business and pursue my true passion. My husband Kerry and I reside in the small town of Carlisle, Pennsylvania with our three children Ryann, Liam and Ava Grae. When we're not travelling or running to and from soccer games we love spending time at home together. Connect with Abby Fitzgerald Website Instagram Facebook What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design 2025 Business of Interiors Community Summit - June 23rd and 24th! LuAnn University Intensives - Coming up mid-March! Other Shows: AWDB #453: Carolyn Flannery: Impact Your Pipeline With This One Strategy AWDB #683: Jessica Matteson: The Client Experience Is #1 in Design AWDB #1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

Transcript

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0:00.0	Are you working harder than ever, but still not seeing the profits you deserve?
0:05.2	It could be because you're losing money every single day and you don't even realize it.
0:10.2	In the Luann University class, increased profit with strategic time tracking.
0:15.2	Kimmer Liddy, the owner of KMM Consulting, brings her 20 plus years of expertise in helping you, the interior designer,
0:22.6	master your numbers and take back control of your profitability. Kim will teach you how to track
0:27.7	your time strategically so you can plug the profit leaks in your business so that you can
0:33.2	price your projects with confidence and you can finally feel in charge of your destiny of the amount of
0:39.3	money that you should be making in 2025. This three-hour intensive is packed with insights tailored to you,
0:45.5	giving you the tools to protect your time and boost your bottom line. Don't miss out. Join Kim on
0:51.5	March 4th, 2025 and discover how, intentional changes can create big growth.
0:57.8	Register now at Luann University.com.
1:01.2	Your future profits will thank you. Welcome to a well-designed business.
1:17.1	My name is Luann Nigara, and I'm so glad you found this podcast.
1:20.9	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.
1:26.6	So I know and I understand the challenges
1:29.5	you face in running your interior design business. I also know that your talent alone isn't
1:35.7	enough to ensure your success. So on this podcast, we talk about strategies and practical steps
1:42.5	to help you grow your business. But make no mistake about
1:45.8	it. We have our share of fun here too, mixed in with those aha moments that I love so much.
1:51.5	This isn't fluff. Nobody has time for that. Whether you are a new interior designer or a season
1:57.1	designer, I am here to help you create and to manage the kind of interior design firm that you
2:02.9	dream of. It's straight talk and it's action. Are you ready? Let's get started.
	...

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