1072: Maya Crowne & Price Latimer: Alkemis Paint is Disrupting the Industry with Sustainable Luxury

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 21 March 2025

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Maya Crowne & Price Latimer: In today’s episode, I sit down with Maya Crowne and Price Latimer, the visionary co-founders of Alkemis Paint. What started as a personal search for a healthier alternative to conventional paint turned into a groundbreaking company redefining the industry with plastic-free, plant-based, high-performance paint. What You’ll Learn in This Episode: ✔️ Why most conventional paints contain plastic—and how that impacts indoor air quality and the environment ✔️ How Maya and Price turned a personal frustration into a thriving business that challenges industry norms ✔️ The power of educating your clients about healthier, smarter alternatives ✔️ Actionable strategies for building a brand that aligns with your values ✔️ How to differentiate your business by identifying gaps in the market LuAnn Nigara, Maya Crowne & Price Latimers Ah-Ha Moments: "We’ve been painting our walls with plastic for decades—without questioning it. Once we realized that, we knew there had to be a better way." – Maya Crowne "If we care about clean beauty, organic food, and air purifiers, why aren’t we thinking about the air we breathe inside our own homes?" – Price Latimer "Innovation starts with frustration. I couldn’t paint my tiny apartment without suffocating—so I started asking why paint has to be this way in the first place." – Maya Crowne More About Maya Crowne & Price Latimer Maya Crowne, CEO and Co-Founder of Alkemis Paint After a successful corporate career, I felt the desire to return to my creative roots and focus on my love of color by creating a paint company that is truly all-natural, non-toxic and sustainable, with the addition of functional wellness benefits. Price Latimer, CCO and Co-Founder of Alkemis Paint Humans currently spend approximately 90% of their time in enclosed spaces. Whether in residential or public settings, we are invariably surrounded by paint products almost every minute of the day and yet are often oblivious to their deleterious aspects. Alkemis Paint was founded because we can—and we must—do better for ourselves and for the planet. It is well-established that colors, nature, and aesthetics can positively influence our mood. Connect with Maya Crowne & Price Latimer Website Instagram Facebook Pinterest LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Other Shows: AWDB #32: Robin Baron – The President of ASID NY Metro Chapter Talks with us about PR and Brand Development AWDB #540: Robin Baron: Strategic Thinking on Product Development

Transcript

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0:00.0	I have some really super exciting news. Before we get to the show, my good friend, Corey Damon Jenkins,
0:05.8	and one of your all-time favorites from the podcast, has a brand new coffee table book out. Yes,
0:11.5	he does. It's in pre-sale right now. It is called Design Reimagined, a fresh and colorful take on
0:17.6	timeless rooms. And you know, Corey, he delivers. This book is packed with
0:22.7	10 jaw-dropping projects, never before seen, not shared on his social, not shared on his
0:30.3	Instagram, not shared on his website. And it includes real practical design tips. It's bold,
0:37.4	it's vibrant, it's everything we already love
0:41.0	about Corey. So here's the deal. It is in pre-order right now. Okay, trust me, you want to get your
0:48.9	pre-order copy all set up so that when they are out for delivery in September, you don't have to wait one
0:56.8	minute longer. Go to RezoliUSA.com. That's R-I-Z-Z-O-L-I-U-S-A.com and go to the future
1:08.2	publications tab to put your order in so that you are one of the first people
1:14.1	in September to get this book when it comes out.
1:32.0	Welcome to a well-designed business.
1:35.9	My name is Luann Nigara, and I'm so glad you found this podcast.
1:41.9	Together with my husband Vince and our partner, Bill, we have grown our company Windowworks from the ground up. So I know and I understand the challenges you face in running your
1:46.6	interior design business. I also know that your talent alone isn't enough to ensure your success.
1:53.3	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:59.7	But make no mistake about it, we have our share of fun here too,
2:03.2	mixed in with those aha moments that I love so much.
2:06.8	This isn't fluff.
2:07.9	Nobody has time for that.
2:09.5	Whether you are a new interior designer or a season designer,
	...

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