1073: On Air Strategy Session: Jessie Surber – Embrace Your Small Market to Set Up Long-Term Success

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 25 March 2025

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Jessie Surber: In this On-Air Strategy Session, I work with Jessie Surber of Jessie Surber Design to tackle the challenge of growing a design business in a small town. Based in Greenville, Ohio (population 12,000), Jessie is passionate about British-inspired interiors but struggles with converting website visitors into inquiries. I provide strategic guidance on whether to fully embrace her niche now or take a more gradual approach while building her client base, particularly considering her young family. This episode offers valuable insights for designers in smaller markets, those balancing business growth with family responsibilities, and anyone questioning how much to niche down in the early stages of business. LuAnn Nigara and Jessie Surber's Ah-Ha Moments: “Be prepared to be lucky.” - LuAnn Nigara More About Jessie Surber Jessie Surber is the founder and principal designer of Jessie Surber Design, a full-service interior design firm with a passion for British-inspired interiors. Driven by her love of art and craftsmanship, she helps clients create warm and personal homes designed for the way they live. With a background in home renovations and construction, Jessie has a keen eye for detail and a practical approach to transforming spaces. She has worked on full-scale renovations, home additions, and custom design projects, collaborating closely with contractors and artisans to bring her client’s visions to life. When she’s not designing, Jessie loves exploring art galleries, gardening, and spending time with her three children—which fuels her creativity. Connect with Jessie Surber Website Instagram Facebook LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! New blog: Why Niching Your Business is the Smartest Move You’ll Ever Make On Air Strategy Sessions with LuAnn Other Shows: 316: Wendy Woloshchuk: FaceBook: The Primary Marketing Tool for Her Interior Design Business 527: Power Talk Friday: Where Are They Now? Wendy Woloshchuk: Grow Your Business Through Action 840: Jean Stoffer: Work in Harmony Through Every Season of Life

Transcript

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0:00.0	do you struggle with so many vendor accounts and so many orders to place and keep track of well design
0:07.3	trade service is your sourcing and logistics assistant access the industry's finest products
0:13.6	at firm dependable prices no membership fee required let dTS handle the details so that you can focus on your clients and grow
0:23.1	your business. DTS is your partner in success. Sign up today at designtradeservice.com
0:30.6	forward slash Luann Nygaara, and I'm so glad you found this podcast. Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.
0:55.6	So I know and I understand the challenges you face in running your interior design business.
1:02.0	I also know that your talent alone isn't enough to ensure your success.
1:07.0	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:13.5	But make no mistake about it, we have our share of fun here too, mixed in with those aha
1:18.4	moments that I love so much.
1:20.5	This isn't fluff.
1:21.6	Nobody has time for that.
1:23.2	Whether you are a new interior designer or a season designer, I am here to help you create and to
1:29.2	manage the kind of interior design firm that you dream of.
1:32.7	It's straight talk and it's action.
1:34.8	Are you ready?
1:35.9	Let's get started.
1:41.3	Hi, welcome to a well-designed business, and today is another on-air strategy session. I just love
1:47.8	these strategy sessions because I love to work one-on-one with you tackling a specific challenge
1:54.1	you have in your business. And for the designer who comes to the strategy session, it's a chance to get
2:00.5	personalized guidance and a
2:02.0	fresh perspective on maybe a roadblock that they have in their business or just a little
	...

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