1077: Noel Gatts: Why Character-Driven Design Creates Authentic Spaces & Streamlines Your Process

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 8 April 2025

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Noel Gatts: Today I am joined by Noel Gatts, founder of beam&bloom interiors and HGTV Host on "Home Inspector Joe" and "What's Wrong With That House?" With a unique background spanning from Broadway to interior design, Noel brings a character-driven approach that transforms how designers connect with clients. In this episode, she reveals how her theatrical training informs her design process, helping her understand clients as "characters" with unique needs and stories, moving beyond standard questionnaires to questions that lead to deeper discovery. Through examples from both her design practice and television experience, Noel demonstrates how investing time in understanding clients' characters leads to fewer revisions, stronger relationships, and spaces that authentically reflect who they are. Her candid discussion about the realities of design television offers a fascinating behind-the-scenes look at how designers create impact despite tight timelines and budget constraints, while providing practical strategies for creating a character-driven approach that saves time and builds trust in your own design business. LuAnn Nigara and Noel Gatts's Ah-Ha Moments: “We can learn so much if we don’t make it about what we want to do, but use our talents to enhance what the client wants to do,” - Noel Gatts More About Noel Gatts HGTV Host and Designer on two popular hour long renovation shows since 2022, “Home Inspector Joe” and “What’s Wrong With That House?” and creator of the “heart+home+harmony LIVE” series on Instagram and YouTube, Noel is known for her warm & spirited personality and her penchant for statement earrings. A hallmark of her ethos is her ability to authentically, compassionately & intuitively connect with her audience, colleagues and clients. Her character driven approach to design, and her focus on savvy and sustainable investments is prevalent in all of her work. Connect with Noel Gatts Beam & Bloom, Interior Design Studio Website Instagram Noel Gatts, TV/Hosting/Personality Page Website Instagram YouTube, Interior Enthusiast Chanel, with heart+home+harmony "podcast" LIVE archives YouTube TikTok LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida! Design Trade Service - Sign Up Today! Other Shows: AWDB #297: Mikel Welch: Interior Design, TV, Self Made Man AWDB # 833: Flashback Friday: Mikel Welch: Be Determined and Get the Job Done AWDB #1005: Campbell Minister: Building a Referral Based Interior Design Business AWDB #704: Power Talk Friday: George Oliphant: George to the Rescue

Transcript

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0:00.0	Hey, I have some exciting news. I want you to join me at the Exciting Windows 21st Annual Conference
0:06.8	coming up this April 16th to 18th in West Palm Beach, Florida, following the IWCE.
0:13.1	We are going to have experts like Mark Richardson, Jenna Goodusick, Tim Urick, and Jessica
0:18.8	Harling all talking about, you know, how to build a better
0:23.3	window treatment business, talking about navigating the market shifts this year in 2025,
0:29.3	like help with that, right? How to master AI and how to increase your profit margins.
0:34.9	All right. And I am going to be delivering a keynote. Luxury isn't about you,
0:39.1	the mindset shift that will transform your business. Okay. Now, the 10 first, the first 10 non-members
0:47.3	to register with the code EW25 will get into the conference for free. I have no idea when you're hearing this if there's
0:56.8	any tickets left for free or not. So do not wait. There are 10 for free. Now, if they're all gone,
1:04.2	the free spots, it's only $199 to come as a non-member. Okay? So go to exciting windows.biz forward slash conference and register now.
1:14.4	And let me just explain something to you. The price is really low because we want you to experience it,
1:20.8	but you can only ever come to our conference one time as a non-member. This is primarily a member's only conference.
1:29.6	However, we usually love 10 or 15 people in a year
1:34.3	just so you can see what happens behind the curtain at Exciting Windows.
1:38.8	So please go to ExcitingWindows.biz forward slash conference
1:42.9	and register today.
1:44.7	Welcome to a well-designed business. My name is Luann Nigara, and I'm so glad you found this podcast.
2:02.9	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
2:08.8	So I know and I understand the challenges you face in running your interior design business.
2:14.9	I also know that your talent alone isn't enough to ensure your success.
2:19.9	So on this podcast, we talk about strategies and practical steps to help you grow your business.
	...

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