1256: Why Your Real Estate Brand Isn't Working and How to Fix It Fast with Stefani Berkin

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 8 July 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you brand yourself effectively as a real estate agent? Let’s discuss it with Real Estate Pro Stefani Berkin in this episode. She shares her strategies for building a powerful personal brand that stands out in the competitive real estate market. Stefani emphasizes the importance of genuine connections, guiding clients through emotional transactions, and being over-prepared for every interaction. She also discusses networking in places you enjoy, investing in high-quality marketing materials, and refining your communication skills through media training. With tips on making a strong first impression and continuously improving your knowledge, Stefani shares her passion for helping agents succeed! Listen up if you aspire to establish your own brand and thrive as a real estate agent. Links: Follow Stefani Berkin on Instagram Subscribe to Stefani Berkin’s YouTube Channel Visit Stefani Berkin’s Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Have you ever wondered how some agents are just so good at building their personal brands?
0:05.8	Like they're polished, they're a professional, articulate and everyone loves them.
0:10.6	Have you ever wondered exactly how they did that?
0:13.4	Today's guest is Stephanie Birken out of New York City and she is a sought after voice
0:18.2	on the national stage when it comes to real estate.
0:21.2	She has appeared as an industry expert on Good Day New York,
0:25.3	Daily Mail, and NBC's The Today Show. Stephanie has also led her brokerage, which is
0:31.2	our New York, to over 10 billion in sales.
0:34.8	And she is, of course, polished, professional.
0:36.7	She is the example of what it means to build a strong personal brand.
0:40.4	And guys, that is exactly what we're digging into today.
0:43.5	Expect to learn the one thing you have to do
0:46.8	before you start building that personal brand,
0:49.6	specifically how to get your name out there,
0:52.0	including examples and scripts, how to get your name out there, including examples and scripts, how to do networking the right way, and stick around to the end for how to create an elevator pitch that actually works.
1:01.0	You're listening to the real estate rock stars
1:03.1	podcast the show for agents who've been around the block and are ready to build
1:06.4	sustainable, scalable businesses. Learn the exact steps to build a business that runs
1:11.8	like a machine when you don't secretly hate or want to escape from.
1:15.6	My name is Shelby Johnson. I'm a former Army veteran turned real estate entrepreneur and
1:20.0	I've closed hundreds of transactions as a solo agent, team leader, and real estate investor
1:25.2	before hitting complete and utter burnout. And now years later, I'm making a comeback.
	...

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