1257: How YouTube Ads Made Dustin Fox Micro-Famous in Real Estate

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 11 July 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you achieve micro-fame in real estate through YouTube ads and targeted marketing? Real Estate Agent Dustin Fox shares his journey to becoming micro-famous by leveraging direct response marketing on YouTube. He emphasizes the importance of producing high-quality video content and incorporating educational and client event videos. Dustin details his strategy of targeting homeowners in specific areas and avoiding broad interest categories and estimated income metrics. He also dives into real estate marketing techniques, including the use of QR codes, YouTube ads, TV views, and open-house tactics. Throughout this episode, Dustin highlights the importance of transparency, delivering on promises to clients, effective negotiation strategies, and the impact of Google reviews. Tune in to learn more about these powerful marketing insights! Links: Check Out Dustin Fox’s Book Follow Dustin Fox on Instagram Follow FoxesSellFaster on Instagram Subscribe to Devon and Dustin’s YouTube channel Visit the Devon and Dustin Fox Homes website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Have you ever had a listing appointment where the seller didn't know you at all and was super skeptical about real estate agents in general? Tough, right? Like, super tough.
0:11.0	Versus that feeling of going to a listing appointment where the seller
0:14.3	already knows you, likes you and trusts you, it's a totally different experience, right?
0:18.7	So what if you lived in a world where every seller was sold on you before you even walked in the door?
0:26.0	Well, today's guest is Dustin Fox out of the Washington, D.C. Metro Market, and he leads a team that closed 255 transactions last year by leveraging
0:36.0	the power of YouTube ads to target sellers and sell them on his team.
0:42.1	Expect to learn how becoming a local celebrity can help convert sellers.
0:47.0	Specifically, what type of ads to run on YouTube
0:50.0	to become microfamous?
0:52.0	How frequently to run those ads and the cost to expect, why you
0:56.9	should go with YouTube over running ads on Facebook or Instagram, and stick around to the
1:01.8	end for a little plot twist on why you should not do organic
1:05.4	YouTube videos. You're listening to the real estate rock stars podcast, the show
1:09.2	for agents who've been around the block and are finally ready to build a
1:12.3	sustainable, scalable business, one that you don't
1:15.4	secretly hate or want to escape from. My name is Shelby Johnson and I'm an army veteran turned
1:20.0	real estate entrepreneur. I've closed hundreds of transactions as a solo agent, team leader, and
1:24.4	real estate investor before hitting complete and utter burnout, almost running away from this industry entirely.
1:29.8	But I'm back building my agent business from the ground up in Lexington, Kentucky.
1:34.8	More on that coming soon.
1:36.6	But for today, guys, get ready to learn how to leverage the power of YouTube ads
1:40.7	to target sellers.
	...

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