1265: Is Your Marketing Strategy Missing This? Brian North Shares What You're Doing Wrong!

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 8 August 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Real estate marketing on a whole new level? In this episode, Brian North shares his comprehensive approach to listing marketing that goes beyond just photos and MLS entries. Learn how exceptional photography, understanding consumer behavior, and detailed home information are important for attracting buyers, especially in luxury markets. Discover the layered marketing strategies that include single property websites, social media, open houses, and local push marketing. Brian shares the success of his 'Stain the Brain' campaign and the power of direct mail, newspaper ads, door knocking, and cold calling in building a strong brand presence. This episode is packed with all the insightful details and discussion. Listen in! Links: Follow Brian North on Instagram Subscribe to Brian North’s YouTube Channel Visit Brian North’s Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Hi friends, quick surprise.
0:01.7	After a year of hosting this beautiful podcast,
0:04.4	I have decided to hand back the reins
0:06.4	so I can fully focus on building my agent business
0:08.8	from the ground up in the new city that I live in,
0:11.6	Lexington, Kentucky.
0:13.0	So August, this August 2024 is my last month
0:16.3	hosting.
0:17.0	So if you want to follow the journey from Ground Zero,
0:19.7	head over to Instagram at the Shelby Show.
0:22.2	But for today, we have Brian North with us. He is out of Phoenix
0:26.6	Arizona. He's an old school gangster real estate agent in the luxury space. He's also the broker owner of North and Co.
0:34.8	And here is what to expect to learn in today's show.
0:38.0	How to truly market your listings,
0:40.4	not just upload pictures in the MLS and wait how to farm a neighborhood through open house events
0:46.7	How to layer marketing strategies so people see you everywhere
0:52.0	Plus much more you are
0:54.0	are listening to the real estate rock source podcast the show for agents who've
0:56.7	been around the block and are ready to build sustainable
0:59.8	scalable businesses.
1:01.8	My name is Shelby Johnson I I'm an Army veteran turned
1:04.2	real estate entrepreneur turned podcast host and yeah as you know rebuilding my
	...

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