1267: Listing Presentations! Exactly What to Say with Jason Boice

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 15 August 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever wondered how top agents prepare for and deliver winning listing presentations? Jason Boice reveals his step-by-step process, emphasizing the importance of tailoring presentations to clients' personality profiles (DISC profile) and bringing essential materials like a laminated presentation, a checklist, and a seller questionnaire. He discusses the impact of professional photography, video, drone footage, property websites, social media marketing, and postcards in generating interest. Jason also covers the benefits of staging and having a well-prepared checklist for getting homes ready to list. He explains the schedule leading up to the listing, the process of determining home value through comparable sales, and how to involve sellers in pricing decisions. Also, he addresses the recent NAR lawsuit and changes in buyer agent compensation. Jason highlights the use of checklists and virtual assistants to streamline tasks and the importance of guiding clients with strategic questions. Listen to learn all about this! Links: Follow Jason Boice on Instagram Subscribe to Jason Boice’s YouTube Channel Visit Jason Boice’s Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Have you ever wondered exactly what top producers say during their listening presentations?
0:04.8	Like, wanted to be a fly on the wall so you could hear the exact words they use when they're talking
0:09.7	about marketing or the home's value or commission commission and have you ever wondered how they seem to always
0:16.3	get the listing agreement signed right there on the spot? Well your wish is my
0:20.8	command because we've got Jason Boyce in the House out of
0:24.0	Hebrin Connecticut. Year one out the gate he closed 32 transactions. Year two
0:29.2	he closed 41 and 345,000 in G. C. I and he just entered year three
0:35.0	and he's also a member of the Five Pillars Nation community
0:38.0	at the XP which is my lovely community so I may be a little bit biased but the
0:42.0	dude is a beast.
0:43.4	And I am stoked to have Jason here to share his exact listing presentation step by step.
0:48.4	So expect to learn what to bring with you to the listing appointment, what to say about marketing so you don't sound like every other agent out there.
0:57.8	The best way to tackle pricing the home and of course how to address Commission and we end the show with
1:04.9	getting that listing agreement signed on the spot. Guys you're listening to the
1:08.9	real estate rock stars podcast the show for agents who've been around the block and are
1:12.4	finally ready to build sustainable, scalable businesses.
1:16.0	My name is Shelby Johnson and quick surprise in case you haven't heard,
1:19.0	after a year of hosting this beautiful podcast, I've decided to hand back the reins so I can
1:23.8	fully focus on building my agent business from the ground up in a brand new city
1:27.0	Lexington Kentucky so this month is my last month hosting August
1:31.0	2024 and if you want to follow the journey from
1:33.8	ground zero head over to Instagram at the Shelby show but for today rockstars
	...

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