1268: The Secret to CONSISTENTLY Creating High-Impact Content with Jason Cassity

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6 • 864 Ratings

🗓️ 19 August 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How do top real estate agents turn social media into a powerful client magnet? Jason Cassity reveals his strategy of thinking like a media company that sells homes, emphasizing the importance of social media and video marketing to build trust and attract clients. He dives into the benefits of creating hyper-local content, becoming the digital mayor of your area, and using platforms like YouTube for education and Instagram for entertainment. Jason also shares his process for creating consistent video content with minimal scripting and batch recording, alongside his long-term commitment to the real estate industry. Discover how to shift your focus from self-promotion to storytelling and make your clients the center of your content. Listen now! Links: Follow Jason Cassity on Instagram Subscribe to Jason Cassity’s YouTube Channel Visit The Cassity Team Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Transcript

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0:00.0	Have you ever wondered what an insta famous top producer would do if they had to start their social media channels over today?
0:07.3	Like what platform would they focus on? What content would they put out? Like the whole nine.
0:13.3	Well, guys, I got you.
0:15.1	Today we have Jason Cassidy in the house.
0:17.4	He is out of San Diego, California.
0:19.2	He's a real estate agent, team leader,
0:21.1	and content creator with 25,000 followers on its Instagram account in addition
0:25.7	to being a contributor for BAM or the Broke Agents Real Estate Media Company with 63,000 followers.
0:33.4	And here's what you can expect to learn in today's show.
0:36.2	What Jason would do today if he had to start from zero.
0:40.4	What he is doing on socials to continue devouring market share in San Diego
0:45.6	Jason's exact process for recording and editing his content
0:49.9	The biggest mistakes he sees agents making time and time again across our industry and stick around to the end for his secret on how to keep improving over time instead of getting stagnant or worse declining.
1:03.2	Guys, you're listening to the Real Estate Rockstars Podcast, the show for agents who've been around
1:07.0	the block and are finally ready to build sustainable, scalable businesses.
1:11.7	And in case you did not know, my name is Shelby Johnson, but surprise, after a year of hosting this beautiful podcast, I've decided to hand back the reins.
1:18.8	So I can fully focus on building my agent business from the ground up in a brand new city Lexington Kentucky so
1:24.9	guys August 2024 is my last month hosting if you want to follow my journey from
1:29.6	ground zero and my agent biz head over to Instagram the Shelby Show but for today
1:34.5	rock stars welcome Jason Cassidy. Okay, Jason, in stalking you for your reunion tour on this podcast because listeners, he was originally
1:56.6	interviewed by Pat Hybin way back in 2016, 2014, 13, long, long time ago.
2:03.0	But anyway, Jason, so I stumbled across a post
	...

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