Welcome to this solo episode of Bucci Radio!

Have you ever followed someone you know on social media who is trying to build an audience, add value, and teach and you just notice that this person is much different or better in real life than they are on social media? I’ve met many people that are this way, and there’s a lot of reasons. Maybe they don’t put as much energy into social media or it's not a priority for them.

But for those are using social media for self-expression and building an audience and creating an influence, you can tell when someone is disconnected from their content. You don’t get excited to watch or follow them or read their posts, you just tap away.

The goal is to make sure you’re doing everything you can to talk to your ideal clients who are potentially going to be signing up for your programs or courses. You want your ideal clients to actually listen to what you have to say and feel so connected to you that when they meet you they say “WOW, you’re the same in person that you are online.”

IN THIS EPISODE WE LEARN ABOUT:

• What is disconnected content and how it happens
• Being the same person you are online vs. real life
• Doing market research to figure out how to speak your audience
• Finding topics you’re passionate talking about
• Attaching content ideas to other people
• Making your content original and different
• Breaking down your content into buckets
• Being truly excited about the content you’re sharing
• Getting connected to WHY you’re passionate about your content
• Writing content out of obligation, fear, and scarcity
• Showing up consistently
• Setting an intention before posting content or stories
• Getting connected with your clients
• Taking intentional and inspiring action on a daily basis
• How we perceive and attach our emotions and experiences to who we are