The book that I want to talk to you about today is The Presentation Secrets of Steve Jobs, how to be insanely great in front of any audience, and is written by Carmine Gallo.

So a friend of mine founded a company and he raised money from some of the best venture capital firms in the world.

And he sent me this book because he says they told him, his investors told him that he should read

this book before his next round of fundraising, and apparently they give this advice

to other founders in their portfolio as well.

This book makes the case that Steve Jobs

was the greatest business storyteller of our time.

And so I think the ideas in this book are really important because essentially if you read the book it tells you how to sell like Steve Jobs and since business is sales I want to dedicate an entire episode to going over some of his ideas because think about it you're selling when you

pitch an idea you're selling when you talk to customers you're selling when you're

trying to recruit people to come work for you you're selling when you try to

raise money for your business and I think when you study the life and career of Steve

jobs, it's very obvious that he believed all these things. That's why he spent so

much time and effort learning how to sell. In fact, in this book he said that he

considered his keynote presentations competitive weapon. He considered, competitive weapon.

And he considered a competitive weapon for Apple.

There's a great quote in the book about why this is so important,

and it says a person can have the greatest idea in the world.

But if that person can't convince enough other people,

it doesn't matter.

And so what I did is I took the ideas in this book

and I organized them in the way that the book recommends.

So there's three things that I'm going to talk to you about today. One, what are you

...