The book I'm going to talk to you about today is nearly impossible to find.

It was first published in 1946. There's only a thousand copies ever made.

It's called Rolex Jubilee, and then the subtitle is actually in Latin, but when you translate it from Latin into English, it literally means go with me.

And so it's a tiny four-volume like history of Rolex, and volume one was written by Hans Wilsdorf who is the founder of Rolex and so he tells the

founding story of Rolex in his own words. There's a lot of things that will surprise you in this story.

The first one being that he was a sole shareholder of Rolex

but the second one was that he was an orphan so he goes right into his early life and in one

sentence he sets the entire stage for us he says I was born on March 22nd

1881 my mother's early death was

soon followed by that of my father's and at age 12 I was an orphan and there's a

decision made by his uncles that is going to change the

trajectory of Hans's entire life. They decide to sell the family business to pay

for boarding school for the kids that are left behind. So my mother's brothers decided that it'd be wiser to

liquidate the prosperous business, which had belonged first to my grandfather and then later to my father,

believing that in this way we children could be better prepared for life without having to call upon anyone for help.

His life would have been very different without his uncles and that decision to actually

liquidate the business and then take that money and actually send him to boarding school, which I'll get into why that's so important

for the founding of Rolex in one second.

But he talks a little bit about the fact that one of the best things his uncles ever did for him and his siblings

was that they taught himself for lines.

Keep in mind, the words I'm reading you, Hans is writing them. He is in his mid

60s. He's looking back at his life and so he says their uncles were not

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