413: Why Your Podcast Isn't Making Money (and How to Fix It)

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 17 July 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level.

In this episode I’m sharing:

Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering
Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloads
Creating Value: How to produce content and services that your audience genuinely wants to pay for

Highlights Include:

00:00 Intro

02:49 The Importance of Podcast Setup

05:15 Narrowing Down Your Podcast Topics

09:50 Understanding and Serving Your Audience

14:33 Creating a Content Plan

16:39 Effective Marketing Strategies

19:00 Consistent Marketing Practices

21:24 Thinking Outside the Box for Sponsorships

25:54 Creating Content People Want to Pay For

28:17 Recap and Action Steps

To learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.

Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Riverside (Use code ‘hustlepro’): https://riverside.fm/
Podcast Moguls: http://sidehustlepro.co/join
Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4
Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s
Free newsletter: http://sidehustlepro.co/newsletter
You Are a Badass by Jen Sincero: https://jensincero.com/

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,
0:08.0	from Passion Project to Profitable Business. And I'm your host, Nakela Matthew Zakome.
0:13.8	So let's get started. Hey friends, hey welcome welcome back to the show. Today's episode is
0:26.5	another solo episode with me your host Nakela and I am going to be talking
0:30.9	about something that is near and dear to my heart.
0:33.6	And that's the topic of podcast monetization.
0:37.6	Specifically, I want to talk about why your podcast is not making money and what you should do about it.
0:43.0	So some background on me, if this is your first time listening or seeing me over here on the
0:46.8	YouTube streets.
0:48.0	I am Nakela Matthews Akhocome.
0:49.8	I am the host of the Side Hustle Pro Podcast, which is a top business and
0:53.7	entrepreneurship podcast. I started it in 2016. I was able to scale my revenue and
0:59.8	quit my full-time job by December 2017 to become a full-time podcaster and I've
1:05.6	been doing that ever since. My main revenue streams are both brand partnerships and
1:10.0	sponsorships as well as selling my own courses and having my own VIP programs and
1:15.6	one-on-one coaching. So there you have it in a nutshell, right? Now let's talk
1:20.4	about why you're not making money. So first of all, what I really want to focus on today
1:25.4	is I'll share what's not happening and then what you can do to fix it.
1:29.0	So I hope that doesn't come off too negative,
1:30.8	but I just want you to know that you really have to face directly
1:34.3	what you're not doing correctly in order to fix it so that's the approach that
1:38.6	we're taking today so first things first one of the main things that is preventing you from making money is the setup phase of your
	...

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