427: How To Find The Right Audience or Customer For Your Side Hustle
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 13 September 2024
⏱️ 28 minutes
🧾️ Download transcript
Summary
So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.
I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.
In this episode we discuss:
- How to identify your customer/audience by understanding their habits
- The benefits of getting hyper-specific in your research
- How to reach out to the customer you identify as your target audience\
Highlights include:
00:00 Intro
01:57 Identify target audience
06:12 Writing out your target listener attributes
12:30 Get on the phone with potential audience
17:30 Secondary audience’
Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
- Side Hustle Pro Bootcamp: https://sidehustlepro.co/bootcamp
- Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/
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Guest Social Media Info
Side Hustle Pro – @sidehustlepro
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Transcript
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| 0:00.0 | At Vertex, we know the pace of global commerce is increasing, which makes managing tax more complex. |
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| 0:25.4 | Passport, check? Mm-hmm. Business presentation, check? Yes. How about a phone |
| 0:31.2 | plan that lets you Rome in Europe for free? |
| 0:33.4 | Oh! |
| 0:34.4 | At three business, we've got you covered. |
| 0:36.5 | Oh! |
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| 0:42.3 | of mind, knowing you can do business |
| 0:44.3 | abroad without breaking the bank. Search three business. |
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| 0:56.0 | Here we go again, running a small business I should be used to early mornings. |
| 1:01.0 | Gotta stay ahead of the competition. After all, the early bird |
| 1:05.7 | catches the sun loungers by the pool. With an American Express business card, spend |
| 1:12.3 | securely and earn points on business transactions to put towards your dream holiday. |
| 1:17.0 | Right by the bar as well. |
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... |
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