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Side Hustle Pro

428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.81.8K Ratings

🗓️ 18 September 2024

⏱️ 64 minutes

🧾️ Download transcript

Summary

This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort. 


In this episode she shares about:

  • How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma Grede
  • Her desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience 
  • Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape


Highlights include: 

00:00 Intro

03:15 From the Bronx to Ghana

07:30 Building a following on YouTube

14:50 Founding KIN Apparel

20:00 Transition to full-time entrepreneurship

27:00 Benefits of vulnerable marketing

32:00 Financial journey- grants and funding

41:00 Navigating the changing financial landscape

44:00 Shark Tank experience 

47:00 Challenges with fulfillment centers

57:00 Tips for entrepreneurs 


Links mentioned in this episode


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Transcript

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0:00.0

Greg doesn't know it yet, but he's about to become an Einstein.

0:04.0

Whoa, nice hair, Greg!

0:07.0

This transformation is all thanks to Salesforce, powered by Einstein AI.

0:12.0

It helps Greg Unified Data, predict business insights and

0:15.4

generate personalized customer content in seconds. Get a single shared view of

0:20.2

every customer in your business with Salesforce, the number one AICRM.

0:25.2

Now everyone's in Einstein, visit Salesforce.com to find out more.

0:30.0

Hey everyone, it's Abby Clancy here, the host of Exhibit A Podcast, and I'm teaming up with Barclaycar Payments.

0:36.0

We're here to talk to you about toxic hustle culture.

0:38.7

Did you know that 60% of business owners say they feel exhausted and drained from where?

0:43.7

So as business owners, what steps can we take to combat this trend?

0:48.0

That's where Barclay Card payments comes in.

0:50.5

As champions of small businesses, Barclaycard payments are rallying against toxic hustle culture by helping business owners to identify those red flags before they become harmful.

1:00.0

On the Barclaycard website, you can answer some simple questions to help check if your business is on the right side of the puzzle.

1:06.4

And from there you can help access loads of free online resources to help you develop healthy habits,

1:11.5

a positive working culture, become a more goal-orientated, and of course,

1:15.4

work and smarter, not harder.

1:17.4

So if you're a business owner like me, you can start by visiting the Barclaycard

1:20.8

payments website and find out if you're on the right side of the hustle and get your personal. in the

1:23.3

right side of the hustle and get your personalized support plan.

1:25.8

You're listening to Side Hustle Pro.

1:32.4

The podcast that teaches you to build and grow your Side Hustle,

...

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