428: How KIN Apparel’s Founder Turned a Dorm Room Side Hustle Into a $10 Million Business

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 18 September 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort.

In this episode she shares about:

How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma Grede
Her desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience
Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape

Highlights include:

00:00 Intro

03:15 From the Bronx to Ghana

07:30 Building a following on YouTube

14:50 Founding KIN Apparel

20:00 Transition to full-time entrepreneurship

27:00 Benefits of vulnerable marketing

32:00 Financial journey- grants and funding

41:00 Navigating the changing financial landscape

44:00 Shark Tank experience

47:00 Challenges with fulfillment centers

57:00 Tips for entrepreneurs

Links mentioned in this episode

KIN Apparel: https://kinapparel.org/
KIN Apparel Instagram: https://www.instagram.com/kinapparel_/?hl=en
LEDA Program: https://ledascholars.org/
Science of Black Hair: https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428
Hello Alice: https://helloalice.com/
Black Ambition: https://blackambitionprize.com/
New Voices: https://newvoicesfoundation.org/

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Guest Social Media Info

Philomina’s YouTube: https://www.youtube.com/@naturallyphilo
Philomina’s Instagram: https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1
Philomina’s TikTok: https://www.tiktok.com/@naturallyphilo_

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Transcript

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0:00.0	Greg doesn't know it yet, but he's about to become an Einstein.
0:04.0	Whoa, nice hair, Greg!
0:07.0	This transformation is all thanks to Salesforce, powered by Einstein AI.
0:12.0	It helps Greg Unified Data, predict business insights and
0:15.4	generate personalized customer content in seconds. Get a single shared view of
0:20.2	every customer in your business with Salesforce, the number one AICRM.
0:25.2	Now everyone's in Einstein, visit Salesforce.com to find out more.
0:30.0	Hey everyone, it's Abby Clancy here, the host of Exhibit A Podcast, and I'm teaming up with Barclaycar Payments.
0:36.0	We're here to talk to you about toxic hustle culture.
0:38.7	Did you know that 60% of business owners say they feel exhausted and drained from where?
0:43.7	So as business owners, what steps can we take to combat this trend?
0:48.0	That's where Barclay Card payments comes in.
0:50.5	As champions of small businesses, Barclaycard payments are rallying against toxic hustle culture by helping business owners to identify those red flags before they become harmful.
1:00.0	On the Barclaycard website, you can answer some simple questions to help check if your business is on the right side of the puzzle.
1:06.4	And from there you can help access loads of free online resources to help you develop healthy habits,
1:11.5	a positive working culture, become a more goal-orientated, and of course,
1:15.4	work and smarter, not harder.
1:17.4	So if you're a business owner like me, you can start by visiting the Barclaycard
1:20.8	payments website and find out if you're on the right side of the hustle and get your personal. in the
1:23.3	right side of the hustle and get your personalized support plan.
1:25.8	You're listening to Side Hustle Pro.
1:32.4	The podcast that teaches you to build and grow your Side Hustle,
	...

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