440: She Went From NICU Nurse To Full-Time Content Creator and Published Author

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 27 November 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.

In this episode she shares:

The ways she stayed consistent in content creation, and why it paid off
How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
How she diversified her revenue streams to triple her income and surpass her nursing paycheck

Highlights include:

00:00 Intro

05:22 Finding a path in nursing

10:51 The goal of work-life balance

11:52 Cooking as an outlet

15:25 Intentional content creation

19:24 Unlearning the idea of creating perfect content

27:21 Diversifying revenue streams

33:38 Hiring a team for content creation

41:09 Revenue from YouTube & brand partnerships

43:42 Publishing a unique cookbook

49:59 Take control of your inner voice

52:30 Tips for entrepreneurs

Check out episode 440 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Helena’s Website: Https://www.thatnursecooks.com
Helena’s Instagram: https://www.instagram.com/thatnursecancook/
Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
Grace Foods: https://www.instagram.com/gracefoods/
Capcut: https://www.capcut.com/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi there, it's Peter and Abby from the Therapy Crouch podcast, and we're currently brought to you by Ninja Outdoor.
0:05.3	Whether it's listening to your favorite podcast or celebrating a special occasion like Bonfire Night, some things are best on outside.
0:12.2	From their electric wood fire range, including barbecue grills, smokers and outdoor ovens to the frost vault cooler.
0:18.5	Ninja Outdoor have got you covered with ease and in style.
0:21.6	So if you're looking to toast with friends over chilled drinks or enjoy some warm treats on a crisp evening,
0:27.8	there's only one place to go.
0:29.2	So browse and buy your Ninja Outdoor product, head to ninja kitchen.co.uk.
0:34.5	Is this finally the year for the kitchen renovation?
0:38.3	Well, Chase is the digital bank that gives you the tools to help you spend, save and invest
0:42.6	all in one place.
0:44.0	So you can progress towards your goals, big or small.
0:47.2	Like the goal of first drinks in your new kitchen.
0:50.6	Cheers.
0:51.5	Join millions of customers in the UK when you spend, save and invest through the Chase app.
0:56.2	Chase, see what your money can do.
0:58.2	18 plus UK residents Chase Current Account required capital at risk.
1:01.7	Investments are provided by nutmeg and not guaranteed by Chase.
1:05.0	You know, the secret to a successful ad is not necessarily a crisp, clear
1:10.8	and glossy voice.
1:12.9	Sort of like that one.
1:14.8	That interrupts your podcast.
1:17.6	Instead, you can advertise
	...

Transcript will be available on the free plan in -125 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Nicaila Matthews Okome | Side Hustle Pro Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nicaila Matthews Okome | Side Hustle Pro Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.