454: Demetria Lucas on Taking Career Risks and Embracing Pivots

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 19 March 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we’re airing my first ever live podcast! I had the opportunity to sit down with author, journalist, and media powerhouse Demetria Lucas at the On Air Fest in Brooklyn, NY.

From launching A Belle in BK to building an empire that spans books, film, podcasting, and more, Demetria has mastered the art of evolving and thriving as a multi-hyphenate entrepreneur. Taking risks and flawlessly pivoting has paid off.

In this episode she shares:

How prioritizing steady income through podcasting, owning a travel company, and more gives her freedom to enjoy life outside of working
The enormous impact traveling the world has had on her work, leading her to author three books on travel
How she stayed resilient through personal challenges and self-doubt

Highlights Include:

00:00 Intro

03:36 Breaking into the book industry

08:20 Streams of steady income

13:45 Building a personal brand and podcast

24:08 Traveling the world

27:00 The ups and downs of finances in freelancing

36:15 Tips for entrepreneurs

Check out episode 454 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Demetria’s Website: https://www.demetriallucas.com/
Demetria’s Instagram: https://www.instagram.com/demetriallucas
Demetria’s Facebook: https://www.facebook.com/demetriallucas
Ratchet and Respectable Podcast: https://podcasts.apple.com/us/podcast/ratchet-respectable/id1449001372
TikTok: https://www.tiktok.com/

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Transcript

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0:00.0	I moved back home at like 37, 38, which at the time felt very humiliating, but also like
0:06.0	once I was living there and not paying bills.
0:07.5	I'm like, I don't feel humiliated at all.
0:09.5	Like I feel I feel very empowered without these bills.
0:14.8	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
0:20.2	side hustle from passion project to
0:22.4	profitable business.
0:23.9	And I'm your host, Nikaela Matthews Okome.
0:26.5	So let's get started.
0:29.0	Y'all know about Side Hustle Pro?
0:32.3	Oh, it's time, baby.
0:35.3	Join Side Hustle Pro host, Nikaela Matthewsacome
0:38.3	for a powerhouse conversation with author, journalist,
0:41.3	and media maven, Dmitria Lucas.
0:44.3	From a bell and bK to building a multi-platform empire,
0:48.3	she's mastered the pivot.
0:50.3	Get ready for the real talk on side hustles, bold moves,
0:53.3	and making success your own.
0:55.0	Everybody, give it up for Nikaela Matthews Zercombe.
1:01.0	Testing, testing. Can you hear me? Well, first of all, thank you guys so much for being here today. I am so honored to have you here. This is actually my first live show recording. So I am so happy to bring out my very first live guest, Dmitria L. Lucas. If you don't know, Dmitria is an award-winning journalist, author, media personality, and serial entrepreneur.
1:30.3	You can find her as a TV contributor, as a contributor on the hit Amazon Prime Show, Harlem,
1:36.3	and also traveling the world so she can see some world.
	...

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