455: How One Podcast Became a Six-Figure Consulting Firm w/ Zach Nunn

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 26 March 2025

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair, we have former Podcast Moguls student Zach Nunn, Founder and CEO of Living Corporate.

Zach unpacks how he turned his podcast into a thriving consulting business, landing brand partnerships with major corporations like Pfizer and more.

He talks about the strategies behind creating authentic, high-quality content, leveraging interviews as a networking channel, and maximizing the value of a show’s back catalog.

In this episode he shares:

Why owning your IP is a game-changer for growing podcast revenue
How to repurpose past podcast episodes into new offers (and sell them)
Why being transparent about your numbers, no matter how small, can still land you big corporate clients
How he applied what he learned in Podcast Moguls to his business model

Highlights include:

00:00 Intro

04:50 Centering marginalized voices in the workplace

08:50 Side hustling while juggling a full-time job

11:41 Developing a “bundle” approach to brand partnerships

17:30 Expanding from a single podcast to a network

37:00 Leveraging 900 hours of archived interviews for his AI e-learning platform

51:00 Transitioning from DEI language to “experience management”

1:02:00 Advice for entrepreneurs

Check out episode 455 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare.

Links mentioned in this episode

Podcast Moguls Coaching: https://sidehustlepro.co/podcastmoguls/
Living Corporate: https://living-corporate.com
Zach’s LinkedIn: https://www.linkedin.com/in/zacharynunnphr
Zach’s email:[email protected]
Opus Clip (auto-generate multiple clips): https://opus.pro
RedCircle: https://redcircle.com
CEO Action: https://www.ceoaction.com/

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Transcript

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0:00.0	It's powerful when you realize you don't need a bunch of yeses.
0:03.0	That too, because these are not small contracts that can get in, y'all.
0:07.2	You don't need a bunch of yeses.
0:08.9	Like when you're doing five figure, six figure contracts, multi-year contracts too.
0:14.9	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business.
0:23.6	And I'm your host, Nikaela Matthews Okome.
0:26.6	So let's get started.
0:27.6	Hey, friends, hey, it's Nikaela here and welcome back to another episode of Side Hustle Pro.
0:33.6	Today I'm interviewing Zach Nunn, a certified side hustler turned full-time
0:39.1	entrepreneur who is also one of my podcast moguls coaching clients. He's an OG, okay? He's been here
0:45.2	since 2019. I think we start working together. And Zach is the CEO and founder of Living Corporate,
0:51.1	which is an experienced management company that uses data analytics,
0:54.9	e-learning, and brand storytelling to support employee engagement and market trust for mid-size
1:00.9	and multinational companies. Zach pivoted from an esteemed career in HR and consulting to
1:07.1	entrepreneurship, all because of his podcast living corporate. And despite all these work
1:11.8	accomplishments, his biggest passions are his wife, Candace, their daughters, and their twins
1:17.0	on the way. And in this episode, Zach shares how he's been able to land multi-year partnerships
1:23.1	with major brands as an independent podcaster without massive downloads.
1:28.2	By the way, if you're ready to earn revenue from your podcast, head over to sidhouserpro.co
1:32.7	slash podcast moguls to learn all about my podcast moguls coaching program.
1:37.3	The link is in the show notes and description.
1:39.9	Now let's get into this convo with Zach.
	...

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