4.9 • 866 Ratings
🗓️ 12 September 2024
⏱️ 67 minutes
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0:00.0 | Forbes does a list every year of the most stressful jobs in America, and PR is always in the top five |
0:06.9 | with like firefighter, ambulance driver, policemen. Because you've got a client who's paying |
0:13.8 | money, and then if it doesn't hit, they're like, well, what happened? |
0:38.3 | This is Burbin Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen. |
0:39.7 | And I'm one of your hosts, Kenny Coleman. |
0:41.8 | One thing that I love about what we get to do in the show is that we continue to explore |
0:46.3 | new and interesting angles of the bourbon world. |
0:49.4 | And one of those that always gets overlooked is the role of public relations. |
0:54.5 | All major corporations have contracts with PR for them, where it's their job and their |
0:59.1 | responsibility to get eyeballs on every new release, get butts and seats at events, and make |
1:04.7 | some kind of commotion about their whiskey. |
1:07.6 | To explore this topic, I've invited Dave Kerker on the show. |
1:11.7 | He's an industry veteran who has done PR his entire career at places like Sega and Kampari, but has now |
1:17.0 | ventured off on his own with Raptor communications. We talk about the stress that PR feels |
1:21.9 | when it comes time to put out a new press release, how to get in front of the right audience, |
1:26.1 | and you can get words and articles like |
1:28.0 | Forbes and how do you respond to a client when something completely just flops. With that, |
1:34.7 | enjoy this week's episode. And now here's Fred Minnick with Above for the Char. I'm Fred Minnick |
1:40.3 | and this is above the char. |
1:52.1 | This week's idea comes from our friend Don Knott, who writes me on Twitter. |
1:58.0 | By the way, Don is one of our more prolific listeners on this podcast, and he always asked great questions. |
1:59.1 | This is a really good one, too. |
... |
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