Behind The Pursuit: The Easy Button

Bourbon Pursuit

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4.9 • 866 Ratings

🗓️ 13 September 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Subscribe to Behind The Pursuit: From Bourbon to Brand Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer. We hit on: How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that? Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP? Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it? What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan? and much more. Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

Transcript

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0:00.0	Hey everyone, it's Ryan and unfortunately Kenny is traveling this week with work, so there's not going to be this week in Bourbon.
0:06.5	However, we have an awesome episode from our other podcast behind the pursuit from Bourbon to Brand.
0:12.0	And in this episode, we have a really interesting discussion from a question that was asked from one of our fans, Richard C., and he asked us, you know, wouldn't it have been easier to just source
0:22.9	from MGP or one source when creating your pursuit united expression? And so this is a fascinating
0:30.9	episode because at the time when we were discussing, you know, how are we going to be a non-distling
0:36.1	producer and how are we going to be different in the market? So we just kind of really break down why we decided not to go the MGP route
0:42.8	and why we decided to go with multiple sources versus one. You look at the market today and there's
0:48.9	a plethora of MGP brands and MGP makes fantastic whiskey, but this is really a deep dive into our thought
0:55.4	process and do we regret making that decision, seeing like how many brands have been
1:00.0	successful with MGP as, you know, their source. So really hope you enjoy this episode and
1:06.0	hope you tune in to our Behind the Pursuit. And we'll see you next week with this week in Bourbon.
1:11.2	We'll be back when Kenny gets back.
1:13.1	I can't do it by myself.
1:14.2	So, cheers y'all.
1:15.5	And toodles.
1:17.4	Get Bourbon Strong with Gibb 270.
1:20.2	Join the 50 for 50 raffle to support Feeding America, Kentucky's Heartland.
1:24.1	For just $50, you could win one of 50 amazing bourbon prizes, including
1:28.8	rare bottles like a double eagle very rare 20 year, an eight-bottle blanton set, and a six-bottle
1:33.9	weller rainbow vertical. Get your tickets by November 27th at give-270.org. Hurry, only 3,000 tickets are
1:40.5	available. Charitable gaming license, ORG 002703.
1:45.1	Hey everyone, it's Kenny here. And when you listen to Ryan and I on Whiskey Quikis,
	...

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