673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
The Product Boss Podcast
Jacqueline Snyder
4.8 • 912 Ratings
🗓️ 13 March 2025
⏱️ 45 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively.
One of the biggest shifts we discuss is the power of selling transformation rather than just a product. Customers don’t just buy journals—they buy the promise of clarity, goal-setting, and personal growth. By positioning her products as tools for transformation and using content marketing to educate and inspire, Connie can build deeper connections and increase sales. Plus, we cover why repeat customers are the secret to a thriving business and how small, consistent engagement can create a loyal community.
If you’ve ever felt like you’re selling things instead of solutions, this episode will help you rethink your approach. Whether you’re looking to simplify your marketing, boost customer retention, or find clarity in your brand strategy, you’ll walk away with actionable steps to take your business to the next level.
Resources:
- Learn more about Contoura Collective here!
- Follow Connie on Instagram by clicking here.
- Interested in a one-on-one coaching call session with me that will be aired on the podcast? Learn more and grab your call here! Spots are VERY limited.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this Episode:
Instacart
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Gloci
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Transcript
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| 0:00.0 | Hi, I'm Jacqueline Snyder, and this is the Product Boss podcast. I've helped launch and grow |
| 0:07.5 | thousands of product-based businesses, even one of my own. And over the last 20 years, |
| 0:12.5 | I've seen behind the scenes of businesses just like yours. Whether they are makers, |
| 0:17.8 | manufacturers, artists, or food and beverage businesses, I have spent so |
| 0:22.0 | many hours studying it all. I've discovered what makes them successful, what mistakes they |
| 0:27.4 | could have avoided, how did they turn their ideas into successful business, and what are the |
| 0:32.8 | strategies that they have used to make more sales and be discovered by more customers. And this is what this show |
| 0:39.5 | is all about. Whether you're just starting out or you're looking to become a million dollar product boss, |
| 0:44.6 | I'm here to give you the permission to chase your dreams, no matter how big or small. All you need is |
| 0:51.0 | the right mindset, a little courage, strategy, and support, and you too can be |
| 0:55.7 | the next million dollar product boss. |
| 0:57.9 | Let's do this. |
| 0:59.7 | Hey, hey, product bosses and welcome back to another coaching session. |
| 1:04.0 | I know you all are loving these sessions. |
| 1:06.5 | I get so many messages every day from you saying like, oh my God, it feels like you were talking |
| 1:10.4 | about me. And so I'm so glad that they are so helpful. If you wouldn't mind doing me a favor and pause the |
| 1:15.0 | podcast and hop on over and leave a review if you're loving the show because the reviews are really |
| 1:20.2 | helpful and make sure that we know we're on track. And also just really, really appreciative of you |
| 1:24.5 | to support the podcast in that way. All right. Now today, what we're going to do |
| 1:28.5 | is we're jumping into coaching Connie. And Connie is the owner of Contora Collective who creates |
| 1:33.4 | themselves self-help stationary. Now, Connie's been struggling with figuring out how to balance her |
| 1:38.6 | inventory and figure out the best cash flow strategies and increase her profitability. Something I know |
... |
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